Your path to Senior Digital Marketer

If you have the drive, creativity and knowledge, you can become crucial to the growth of a business as a digital marketer.

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Opportunities and strategies to grow into a Senior Digital Marketer role.

In the end, advancing your career is all about getting the right opportunities at the right time and a good portion of luck.

These are some interesting things going on in the Digital Marketing space and you probably don't want to miss them.

A Digital Marketing strategy for India Hikes to capture the travel industry

How a strong digital marketing strategy turns India Hikes business around

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Case Study on Ola’s Digital Marketing Strategy and UI/UX

The world we live in is very dynamic, and the desires of the customers keep on changing. One such major shift in customer desires is making environmentally safe business models. The rising awareness about global warming and environmental degradation across the world has put pressure on companies to act on saving the planet. In this presentation case study, our students at IIDE will take a deep dive into problems faced by Ola Cabs and propose a solution that meets the new demands of the customers to be eco-friendly.

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Marketing Project - FMCG & Airline Industry

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Onward Search

Consumers today primarily live online, and as a result, digital marketing has become a dominant subset of companies’ advertising strategies. The following resources below are here to help digital marketing professionals better understand their space and more easily navigate their job market.In 1953, Neil Borden transformed the business world when he articulated the strategy of “Marketing Mix” in his AMA presidential address. Borden was just one of many AMA leaders who were not satisfied with existing best practices. These thought leaders sought answers for the future that would propel business growth and elevate the role of marketing.

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Google Search Engine Optimization (SEO) Starter Guide

If you own, manage, monetize, or promote online content via Google Search, this guide is meant for you. You might be the owner of a growing and thriving business, the website owner of a dozen sites, the SEO specialist in a web agency or a DIY SEO expert passionate about the mechanics of Search: this guide is meant for you. If you're interested in having a complete overview of the basics of SEO according to our best practices, you are indeed in the right place. This guide won't provide any secrets that'll automatically rank your site first in Google (sorry!), but following the best practices will hopefully make it easier for search engines to crawl, index, and understand your content.

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Digital Marketer

DigitalMarketer is a cohesive framework that combines all of your digital marketing methods into one. A Community of Marketing Teachers, Practitioners, and Agencies. If you’ve done digital marketing in any capacity, you know how overwhelming management can be… but imagine if every action you took guided your potential customers beyond a simple purchase into true brand loyalty. What if every marketing method and platform you used conformed to a single framework that guaranteed immediate and long-term results. Imagine logging into a community of like-minded marketers who could answer your questions, give you feedback, and support your goals and the goals of your clients. That is what DigitalMarketer can be for you.

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Growing into a Senior role pays off – $20,000 per year to be exact.

Not only is the progression from individual Digital Marketer to a Senior role a natural progression, it also makes all the difference in your wallet.

On a global average, Senior Digital Marketer receive a $20,000 salary hike when they go from individual contributor to senior personnel.

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Courses to practice crucial Digital Marketing skills.

These days, courses are no longer a sequence of videos. They are usually accompanied by projects and a learning community, keeping you accountable and on the path.

Our experts recommend these courses, from free selections to paid programs.

Digital Marketing: Coding, UX, and Creating Digital Content

Digital Marketing: Coding, UX, and Creating Digital Content

Successful digital marketing skills can make a difference to businesses. On this ExpertTrack, you’ll go behind-the-scenes to learn the techniques needed to create an impact in a saturated digital world. You’ll hear from industry experts and people just entering the digital workplace to discover the skills that will help accelerate your career and help your business stand out for the right reasons online.

The Complete Digital Marketing Course - 12 Courses in 1

The Complete Digital Marketing Course - 12 Courses in 1

With over 20 hours of training, quizzes and practical steps you can follow - this is one of the most comprehensive digital marketing courses available. We'll cover SEO, YouTube Marketing, Facebook Marketing, Google Adwords, Google Analytics and more! The course is hugely interactive with projects, checklists & actionable lectures built into every section. Learn step by step how to market a business online from scratch across all the major marketing channels. Follow the steps on screen to get results at work, for own business or for your digital marketing clients.

Digital Marketing | The Complete Google Ads Masterclass (Former Google AdWords)

Digital Marketing | The Complete Google Ads Masterclass (Former Google AdWords)

Search Engine Optimization (SEO) Specialization

Search Engine Optimization (SEO) Specialization

This Specialization will teach you to optimize website content for the best possible search engine ranking. You'll learn the theory behind Google search and other search engine algorithms; you'll also build practical, real-world skills that you can apply to a career in digital marketing or online content development, including on-page and off-page optimization, optimizing for local and international audiences, conducting search-focused website audits, and aligning SEO with overall business strategies. Each course is intended to build on the skills from the previous course, thus we recommend you take the courses in the order they are listed. The Specialization culminates in a hands-on Capstone Project, in which you will apply your skills to a comprehensive SEO consulting task.

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Take the next step with a
Digital Marketing mentor

There is no better source of accountability and motivation than having a personal mentor. What used to be impossible to find is now just two clicks away! All mentors are vetted & hands-on!

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President and Founder at Jump Satori
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I’m an investor, operator, and entrepreneur with four successful exits. Most recently I launched, grew, and sold CurvedLine an outsourced sales development company. Prior to CurvedLine, I was the COO of SwellPath, a digital marketing agency based in Portland, OR. SwellPath specialized in SEM, Analytics, and Site Optimization. At SwellPath, …
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Affiliate Marketing Expert at Affiliate Marketing
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CEO of one of Australia’s most successful new businesses and only 26 years of age, Daniel Proctor, was never going to settle for an ordinary working life. With ‘hometowns’ all over the world and entrepreneurial blood pulsating through his veins, drive and enguinuity took this young man from stocking supermarket …
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Head of Strategy at Digital Ethos
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Experienced and highly innovative digital media specialist. Using technical skills, specialised knowledge, analytical abilities, prepared to think ‘outside of the box’ and develop new solutions. I am highly experienced in search engine optimisation as well as developing and executing full marketing strategies.
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Founder / CEO / Owner at multiple digital agencies
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Helping digital agencies, creative & marketing freelancers and web designers build a sustainable business and get clients, fast. Founder of 2 successful digital agencies, a consultancy practice & more with over 20 years experience. From my mentees: "Since working with Harry, monthly turnover has increased over 300% as a direct …

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Best books to further your Digital Marketing understanding.

A well-written and thorough book can be an amazing path to build deeper understand and also act as a handbook as you discover the internet's vast resources.

These are our and our experts top picks to get started building career-relevant skills.

Digital Impact: The Two Secrets to Online Marketing Success

Digital Impact: The Two Secrets to Online Marketing Success

Written in an easy-to-read, approachable format, this helpful guide presents provocative content along with practical, commonsense methods that can be followed by any businessperson at companies of all sizes. The discussion hones in on two keys to success: building a performance measurement approach that will let you get maximum impact out of your online marketing and ad dollars, and creating magnetic content that attracts customers and keeps them engaged with your brand.

Digital Minds: 12 Things Every Business Needs to Know about Digital Marketing

Digital Minds: 12 Things Every Business Needs to Know about Digital Marketing

Written by WSI, Digital Minds brings industry-proven expertise to assist your business with hot strategies for content marketing, social media, responsive web design, SEO, display advertising, email marketing and more. By grasping the trends now, your business can catch up to speed and stay ahead of the competition.

The Best Damn Web Marketing Checklist, Period! 2.0, Volume 2

The Best Damn Web Marketing Checklist, Period! 2.0, Volume 2

So you want to build a website, or make your current site better? Where do you start? The Best Damn Web Marketing Checklist, Period! 2.0 answers that question and more. Updated for 2017, it is a comprehensive digital marketing guide that will help any company build or improve their website so that it performs optimally for both search engines and visitors.

Digital Marketing Strategy: An Integrated Approach to Online Marketing

Digital Marketing Strategy: An Integrated Approach to Online Marketing

There is no shortage of digital marketing resources yet finding a book that covers all disciplines can be a challenge. This essential and highly readable book provides an accessible, step-by-step framework to the planning, integration and measurement of each digital platform and technique, all tailored to achieve overarching business objectives. Digital Marketing Strategy will show you how to effectively select, align and manage digital channels and operations, to streamline a winning digital marketing strategy for measurable, optimized results. It is an essential guide for any marketer to build an effective and practical digital strategy.

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The Digital Marketing must-reads you shouldn't miss.

Key articles and posts of industry experts can help you get a better picture of what you are getting into.

In our opinion, these are some must-reads you really shouldn't miss.

The Who, What, Why, & How of Digital Marketing

With how accessible the internet is today, would you believe me if I told you the number of people who go online every day is still increasing? It is. In fact, "constant" internet usage among adults increased by 5% in just the last three years, according to Pew Research. And although we say it a lot, the way people shop and buy really has changed along with it — meaning offline marketing isn't as effective as it used to be.

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Top 7 Skills Required to Become a Digital Marketing Expert

Today's technology-driven economy demands marketers and entrepreneurs to learn about digital marketing. Digital marketing is a career that combines traditional marketing, web design, SEO, social media marketing, content writing, and much more, so the traits required to succeed are many and varied. With many corporations implementing digital marketing practices and hiring digital marketing professionals, how would you as a Digital Marketer set yourself apart from your competitors? Let’s look at the top 7 skills required to become a Digital Marketing expert

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In-Demand Digital Marketing Skills You Need in 2022

You must begin to think of yourself as a digital marketer if you are serious about moving ahead of traditional marketers. Knowing how to optimize a landing page and build a facebook ad campaign are now viable digital marketing skills that every person should learn. Being a savvy digital marketer in 2022 is a key skill. In this article, we will share the most important and in-demand marketing skills your company will need to leverage in 2022.

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What Does a Digital Marketer Do?

Digital marketing is no longer a niche industry. It has become an integral part of marketing activities across industries to engage prospects, drive traffic, and generate quality leads. Brands that want to succeed in today’s fast-moving digital world need marketers with digital expertise that can ensure their products and services are visible online. Skilled digital marketers require knowledge and qualifications that go beyond basic marketing strategies and creativity skills. If you’re considering a top digital marketing career, a good place to begin is by understanding the skills required and what digital marketers do.

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The role of a digital marketer

Digital marketing is not just about marketing online; it incorporates wireless media as well. A good digital marketer works seamlessly with the rest of the marketing team and ensures all online activity complements offline efforts. To find out what exactly a digital marketer is responsible for and how a marketer can specialise in this area, consider the following:

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A Day in the Life of a Digital Marketer

Far beyond the simple ability to use social media, digital marketing requires understanding of consumer habits and motivations, the ability to synthesize analytics, and communicating effectively with clients. Check out what exactly digital marketing is, why it’s important, a day-in-the life of a digital marketer and how to get into the industry.

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How to Become a Digital Marketer

Digital marketing is a field that involves helping promote businesses and services in the online space. Becoming a digital marketer means stepping into this niche in the marketing space to create digital media marketing campaigns. These campaigns are typically focused on various digital channels, including email marketing, website, social media platforms and live chats. Becoming a digital marketer may open doors to joining a marketing agency, working in the marketing department of a business or company, consulting or doing freelance work. Learn how to become a digital marketer, common skills and education requirements, and why you should do so.

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Get the help you need & advance your career

Ready to enter this extremely competitive line of work? Connect with a mentor to make your entry easier and your growth faster.