Work 1:1 with Itay Forer, a Executive Coach for Founders & CEOs. Real loop reps – behavioural, case, leadership story – with someone who has been on the hiring side at your target level. Mentees who put in the work are usually in real loops in 3–6 months.
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Itay Forer
Executive Coach for Founders & CEOs
Helps mentees with
5.0
Rating
21
Reviews
<24h
Response
“Itay is incredibly experienced and brings a very holistic approach to life and business. Going beyond just money and growth and really incorporating a healthy mindset and attitude.”
— Aidan, mentee for 1 month
Why mentees come here
Most mentees arrive with one of these goals. If you see yourself in the list, you are in the right place.
Land a senior role at a top company
Prep the full loop – behavioural, case, leadership story. You want a mentor who has been on the other side of those interviews at the level you are targeting and can run real reps with you.
Level up as a founder, CEO, or operator
Sharpen your judgment, decision-making, and leadership style. Useful if you're growing into a bigger role and need more than generic startup advice.
Move into startups or a new operating role without starting over
Reposition your past experience so it reads as leverage, not a detour. Best for people moving across industries, startup stages, or functions.
Step into your first real founder or leadership role
Get support on priorities, decision-making, and how to avoid the early mistakes that quietly compound when you're building or leading for the first time.
Find product-market fit without fooling yourself
Work through customer value, positioning, validation, and the strategic choices that actually matter before you waste months building in the wrong direction.
Scale the company past the founder bottleneck
For founders and CEOs who need to hire better, delegate real ownership, and stop being the person every decision routes through. Focus on structure, leadership, and scaling with less chaos.
Not quite your situation? Mention what you are working on in your intro and Itay will tell you if they are the right fit – or point you to someone who is.
Why pay for this
Most of what you'd pay Itay for is the parts the free options don't do – context that builds week over week, and someone who actually pushes back when you're about to do the wrong thing.
vs. YouTube + courses
Great when you don't know what you don't know. Useless once your blocker is specific to your situation – and the answer to "what should I do next" is whichever video the algorithm serves you.
vs. ChatGPT
Endlessly patient, instantly available, and will never tell you the plan you just shared is bad. Itay will. That feedback is most of what you came for.
vs. one-off coaching calls
Fine for a single decision. Less great when the work is iterative – every call resets, your coach re-learns who you are, and the accountability disappears the second the call ends.
vs. volunteer mentors
Good for one introductory chat. Hard to ask a volunteer to keep showing up for you every week, review your work, and hold you accountable for months. Paid mentorship is for that.
vs. asking friends
Friends are kind. Itay is honest because that's the job. The unblocked version of you a few months from now is mostly built on feedback that wasn't comfortable to hear.
vs. doing it alone
Possible, but the failure mode is silent: you drift, you avoid the hard parts, you don't know which feedback to trust. Most of what mentorship gives you is the part that prevents the year you wasted figuring this out yourself.
What you actually get
Mentor vetting, cadence, and accountability are the parts long-term progress quietly depends on – and the parts the free options don't do.
We interview every mentor personally. You work with someone already doing the thing you want to do.
Itay keeps the long-term context on your goals, work, and career. Every session is sharper than the last – no re-explaining yourself, no starting from scratch.
Message Itay directly when questions come up. Tighter feedback loops mean faster progress, not a week-long wait for the next call.
Weekly targets you work on together. Built-in accountability keeps you from drifting – the thing most self-learners quietly lose to.
Mentee outcomes
Every review comes from someone who paid for mentorship with Itay and wrote about it afterwards. No incentives, no editing.
“There's a lot of bad decisions you can make that end up wasting your time. The ability to consult with Itay was invaluable here. Itay will always provide you with multiple ways to tackle a problem systematically. Beyond…”
Martin
Standard Plan · 8 months
“Itay is incredibly experienced and brings a very holistic approach to life and business. Going beyond just money and growth and really incorporating a healthy mindset and attitude.”
Aidan
Standard Plan · 1 month
“Fantastic! Itay takes the time to understand the stage the start-up is at. He provides useful extra resources and very detailed insights into strategic thinking. He has taught me the importance of taking a long-term…”
Maddalena
Standard Plan · 3 months
Trusted by thousands of mentees since 2018.
How we'd work together
One simple plan. Start with a free 20-minute intro call – continue only if the fit is right.
Standard
One call per month (60 minutes) to keep them focused. With support outside of sessions.
What's included
Itay walks you through the plan that fits your goals on the intro call. No card required to book – you only pay if you both decide to continue.
Questions
Still unsure? Email [email protected] and we'll personally walk you through it.
Your move
Book a free 20-minute intro call with Itay. No card required – decide after.
Free intro call · No card required · Cancel any time
Free 20-min call · No card required
Start with Itay
Book a free intro call with Itay
Connect with Itay in a quick call (usually under 30 minutes)
One-off sessions with Itay
One-off sessions are a great option if you're looking for specific advice on a certain topic.
This is a short and to the point 30 minutes session with a specific goal - to support you by giving my advice and perspective …
This is a 1-hour session with a specific goal - to support you by giving my advice and perspective on an issue or challenge you …