Services
$240 / month
Start free, decide later
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1
Free 7-day trial
No charge until day 7. Cancel anytime. -
2
Ongoing calls + chat
1 × 60-min call per month, unlimited Q&A. Replies in 2 days. -
3
No lock-in
Month to month, no contract.
About
I'm a software engineer and a leader who has been in the industry for over ten years.
AI is the most profound technological shift to affect our industry in the last few decades.
It completely rewrites a lot of the economic underpinnings of how and why we do what we do.
At the same time, it also shines a clearer light on the human aspects of our role - the things that are too easily overlooked when it comes to software engineering and its value.
I help you to reframe how you think about and position yourself both within your team, your department, your company, and the industry as a whole, and thrive and adapt in this age of rapid transformation.
If you're ready to see how I can help, book a call.
Get to know Alex
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Article 5 min readTech debt is an outdated concept
Tech debt is often overused as a blanket statement for all manner of engineering issues. What if we reframed our …
Read more
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Article 5 min readStacked Diffs vs. Trunk Based Development
Why adding branches on top of branches misses the wood for the trees
Read more
What happens when you start
You tell Alex your goals. They see exactly what you want to work on before session one.
You meet within days. Alex reviews your application and books your first session, usually within a day or two.
You leave with a plan. Concrete next steps and a weekly rhythm from your very first week.
