Elina Kazantseva

Team Lead | Product Marketing | Business Coach @ ex-Amazon
Ex-Amazon Product Marketing Lead & ICF Coach
United Kingdom
Speaks English and Russian
Active today

Services

$120 / month

Ongoing support to navigate career moves, earn promotions, and build confidence through action

2 calls per month (60min/call)

Unlimited Q&A via chat

Expect responses in 2 days

Hands-on support

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About

I bring 20 years of experience in fast-paced, international environments, from leading B2B growth initiatives for small and medium businesses across Europe at Amazon, to senior marketing roles in WPP’s digital agency.
Last 9 years I spent at Amazon, where I led a team across 3 countries, coached senior marketing managers to promotion, and developed and executed business growth strategies and GTM initiatives.
I conducted 160+ interviews as a hiring manager and panellist, so I can help you master behavioural interviews (especially for Amazon-style processes). Beyond my career in the corporate world, I am a certified coach and trained design thinking facilitator.

I can help if you need support in: 
- Getting into people management, building systems, trust and rapport
- Shift from “doing it all” to delegating effectively
- Coach instead of just giving direction
- Structure strategic thinking and present to leadership
- Create product marketing strategies backed by customer insights
- Prepare for high-stakes interviews and promotions

My approach blends analytical thinking with human-centered leadership. I’m skilled at turning complex data into clear insights, helping you structure your ideas, and making your strategy compelling to decision-makers.

I also write The Silent Struggle, a Substack newsletter exploring leadership mindset growth, vertical development, and the inner shifts needed to lead in complexity.

I'd love to help ambitious early and mid- career managers and product marketers find their voice, lead with confidence, and accelerate their careers. Whether you’re navigating your first management role, working toward promotion, or stepping into bigger leadership responsibilities, I can help you build the systems, skills, and mindset to thrive.



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