Services
$300 / month
Start free, decide later
-
1
Free 7-day trial
No charge until day 7. Cancel anytime. -
2
Ongoing calls + chat
4 × 60-min calls per month, unlimited Q&A. Replies in 2 days. -
3
No lock-in
Month to month, no contract.
About
Hey there! 👋
Engineering leader with 15+ years scaling tech teams across Southeast Asia - from early-stage startups to platforms serving millions. Started as a mobile engineer building Channel NewsAsia app (1M+ users) in 2010, then co-founded 2 startups, served as CTO of Eatigo at TripAdvisor-backed Series C company, and led engineering at ComfortDelGro, Delivery Hero, and now Grab heading Consumer Engineering.
I've scaled teams 0→50+, expanded across 8 APAC markets, driven monolith-to-microservices migrations, and built AI-powered developer tools. Most passionate about helping engineers transition to leadership - that messy, rewarding journey of learning to build through others.
Happy to chat about:
Engineering management & leadership growth
Scaling teams/orgs across countries
Startup-to-scale-up transitions
Mobile & consumer products at scale
AI-first engineering & developer productivity
Whether you're running your first squad, making senior hires, managing up, or thinking platform strategy - I've been there. Looking forward to connecting!
Get to know Sethuraghavan
What happens when you start
You tell Sethuraghavan your goals. They see exactly what you want to work on before session one.
You meet within days. Sethuraghavan reviews your application and books your first session, usually within a day or two.
You leave with a plan. Concrete next steps and a weekly rhythm from your very first week.
