Sonya Trivedi has 13+ years of experience in marketing strategy and driving storytelling initiatives across Europe, Africa, and the Asia Pacific. Currently, she is the Founder and CEO of Adithana Marketing, a digital marketing and storytelling agency focused on providing custom marketing solutions to companies.

As part of her job for a global technology company, she has worked on communication projects together with large financial and non-profit organizations such as the Bill and Melinda Gates Foundation, Association of Asian Confederation of Credit Unions, CreditAccess Grameen (India), etc. Sonya mentored professionals in Digital Marketing in Springboard, an online school for mentor-led courses, announced one of America’s top startup employers by Forbes. Her work was featured in Google’s OMC Spotlight Series.

Sonya graduated from the executive program “Digital Marketing Strategies: Data, Automation, AI and Analytics” in the Kellogg School of Management, USA, holds certificates from The Chartered Institute of Marketing (CIM), the largest marketing professional body in the UK, as well as a Master’s Degree in Marketing from the University of Salford, Manchester.