Hi, I'm Alex — a Product Designer with 20+ years of experience building digital products used by millions worldwide.
Currently, I'm at Volkswagen Group, designing across 7 brands — navigating the complexity of scale, multi-brand design systems, and global user needs at one of the world's largest automotive companies. Prior to this, I've gained experience across a range of industries including fintech, automotive, design agencies, and startups, leading design teams and shipping user-centered products that align business goals with real human needs.But what makes me a different kind of mentor is what I've done beyond the design work itself. I've spent 7 years hiring and building design teams — which means I've reviewed hundreds of portfolios, made hiring calls, and know exactly what gets designers hired or passed over. I've also worked as a structured in-company mentor for 5 years, and taught design at universities in China and Singapore. Helping designers grow isn't something I do on the side — it's been a core part of my career the whole way through.I work best with three kinds of designers:

Career changers making the leap into UX and needing a clear, honest roadmap
Junior designers ready to stop guessing and build a portfolio that actually gets responses
Mid-level designers aiming for senior roles who need to sharpen their thinking, storytelling, and leadership presence
Working with me means getting access to both sides of the table — the senior designer who's built complex products at scale, and the hiring lead who's evaluated the work. That combination is rare, and it's where I can help you move faster than you would on your own.We can work together on:

Portfolio development — building and presenting work the way hiring teams actually want to see it
Career strategy — a clear, realistic plan for your next move
Interview prep — knowing what to say, how to say it, and what interviewers are really testing
Senior-level positioning — developing the design thinking and leadership narrative to land that next level
My approach is direct, collaborative, and grounded in reality. I set clear goals, give honest feedback, and focus on the moves that will actually make a difference. I've seen what works from every angle — as a designer, a team builder, a hiring manager, and a mentor.Book a free intro call and let's get to work. Tell me where you are and where you want to be — I'll help you close that gap. 🚀