Services
$230 / month
Start free, decide later
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1
Free 7-day trial
No charge until day 7. Cancel anytime. -
2
Ongoing calls + chat
1 × 45-min call per month, unlimited Q&A. Replies in 2 days. -
3
No lock-in
Month to month, no contract.
About
Hello everyone, 👋🏼
I work with design leaders, founders, and product teams who want to deepen how they think, build, and lead.
My background sits at the intersection of UX Design, product strategy, with frontend development and a passion for human behavior. I’ve spent over 25 years building digital products, at Google and co-founding a fintech company, leading experience design, people operations and customer service. Alongside that, I work in strategic design coaching and facilitation, helping people understand the human layer behind the work they create.
In my mentorship, I focus on helping you slow down your thinking so your decisions become clearer. That might mean sharpening your leadership style, your strategy, UX craft, stepping into leadership and management roles and what that requires and means, navigating ambiguity in product work, or building stronger intuition in your organization, users and systems.
I also love supporting people at cross-roads in their career, hiring and transitioning into management roles to think differently and make practical suggestions for the path forward.
A lot of the work we do together is practical:
👉🏻 breaking down real product challenges
👉🏻 improving your design decision-making
👉🏻 refining portfolios or case studies
👉🏻 developing confidence in how you communicate your work
👉🏻 or stepping into senior/lead thinking patterns
I don’t offer formulas. I work with what’s actually in front of you and help you see it more clearly, with structure and calm pressure where it’s needed.
If you’re someone who wants to grow beyond execution into deeper product thinking and leadership, we’ll likely work well together.
Get to know Asim
What happens when you start
You tell Asim your goals. They see exactly what you want to work on before session one.
You meet within days. Asim reviews your application and books your first session, usually within a day or two.
You leave with a plan. Concrete next steps and a weekly rhythm from your very first week.
