Hi there,

I’m a GTM expert with experience building sustainable growth, high-performance teams, and a great customer experience from early stage startups to Google and Docusign.

I'm eager to help start-up founders and their teams navigate the GTM challenges of their journey, from testing demand for a new offering to finding the right design partners to thinking through their first customer-facing hire. My roles at seed stage companies helps me appreciate the need to be both flexible and focused in pursuit of the right customers. And my experience at large companies helps me envision where startups can get a foothold, influence buying decisions, and grow relationships and markets over time.

Some highlights about me:
- Built Google’s first internal performance marketing team that fueled the growth of Chrome, YouTube and other Google brands
- Developed pipeline, positioning, partnerships and GTM teams at an early stage IoT start-up acquired 3 yrs later for $100M
- Shaped 25% increase in Y/Y digital growth and 43% lift in MRR per rep for Docusign, managing teams in 4 onshore and offshore locations.
- Passionate about helping people recognize strengths, overcome challenges, and grow in their career

Areas I can help you with:
- Sharpen product/market fit (Define/update ICP and buyer/buying process, optimize competitive positioning, engage design partners)
- Launch company, category and/or product (Establish pricing/packaging and prioritize growth levers/channels)
- Establish the right foundation for expansion (Initial GTM hiring, process and comp, Growth plan and budget)
- Test and evolve growth marketing levers (Establish tracking, GTM testing, and pipeline optimization)
- Create Trial experience (Optimize free / trial offering, and product vs sales-led motions)
- Strengthen your team and operations (Trust-building, offsite agendas, strategy, planning, and reporting, OKRs, cost optimization)

Reach out if you'd like to learn more and explore working together!