16+ years’ experience across media, tech, and start-ups
United Kingdom Active yesterday

Services

$360 / month

Best suited for leaders and aspiring leaders looking for hands-on, action-orientated support.

2 calls per month (45min/call)

Unlimited Q&A via chat

Expect responses in 2 days

Hands-on support

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About

I’m Dawn — a Fractional Leader and Executive Coach & Mentor with 16+ years’ experience across media, tech, and start-ups.

My career began in journalism. First, a stint in gritty real-life features, then covering entrepreneurship and board-level strategy as a Business Editor. That curiosity for how organisations function successfully led me into tech, where I eventually became Vice President of Customer Success at a SaaS scale-up.

During my tenure, we:
- Grew from $0 to $10M ARR
- Scaled company headcount from 15 to 50+
- Expanded the customer base from 150 to 1,000+
- Secured our first six-figure deals and delivered product value at the C-suite and Board level.

I know first-hand the pressure of leadership in fast-paced environments. I’ve experienced the peak of rapid growth, but I’ve also paid the personal price of it through extreme burnout.

Today, I combine my real-world VP experience with professional coaching and mentoring. I help founders and revenue teams navigate the complexity of scaling without losing their most valuable assets. People. Customers. ARR.

I am proudly neurodivergent (Dyslexic, Dyscalculic, Dyspraxic). I see the patterns, risks, and opportunities that others often miss.

As a fierce advocate for mental health and social equity, I serve as a Board Trustee for Age UK Ealing and Phoenix Enterprises, and as an advisor to Mind and the NHS.

Ready to connect? We’ll pinpoint your current challenges and decide if I’m the right partner for you.

This is how real progress happens

Mentees who work with a mentor for 3+ months reach their goals 2x faster than those going it alone. Long-term mentorship means fewer false starts, more focused sessions, and support that builds week after week.

97% satisfaction across all mentors

Personalized feedback and growth plans

Trusted by thousands of mentees

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