Doris Cheng

Product Designer @ Roku, Inc.
5+ YOE building 0→1 products across AI and enterprise software
United States of America
Speaks English and Chinese
Active today

Services

$120 / month

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  1. 1 Free 7-day trial
    No charge until day 7. Cancel anytime.
  2. 2 Ongoing calls + chat
    2 × 45-min calls per month, unlimited Q&A. Replies in 2 days.
  3. 3 No lock-in
    Month to month, no contract.
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About

Hey there! I’m Doris, a Product Designer based in the SF Bay Area, currently working at Roku where I focus on 0 to 1 enterprise tools and help drive AI initiatives across our design team.

Before Roku, I was based in Hong Kong as a Lead Product Designer at Cathay Pacific Airways, building conversational AI products, and I’ve also been a Founding Designer at an AI video startup. Having lived and worked in both Hong Kong and the US, I’ve experienced structured corporate environments as well as fast paced startup worlds.

My path into UX wasn't linear. I actually started my career on a very traditional track as a Tax Manager at a Big 4 accounting firm before making the leap into design. Because I made that career transition myself and received incredible guidance along the way, I’m super passionate about giving back to the design community!

I’m a great fit for you if you’re looking to:
* Make a career switch into UX/UI or grow as a junior designer
* Integrate AI into your day to day design workflow or team processes
* Polish your portfolio and resume/interview prep
* Navigate the nuances of international design job markets (US & Asia)

My mentorship style:
I treat us like a team and friends. I take the time to understand your unique strengths and goals, then tailor my guidance with actionable feedback and concrete examples. I’ll always keep it real with you about what works, celebrate your wins, and support you every step of the way :)

Looking forward to connecting!

What happens when you start

You tell Doris your goals. They see exactly what you want to work on before session one.

You meet within days. Doris reviews your application and books your first session, usually within a day or two.

You leave with a plan. Concrete next steps and a weekly rhythm from your very first week.

Start your mentorship