Services
$70 / month
Start free, decide later
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1
Free 7-day trial
No charge until day 7. Cancel anytime. -
2
Ongoing calls + chat
5 calls per month, unlimited Q&A. Replies in 24 hours or less. -
3
No lock-in
Month to month, no contract.
MentorCruise summary
Imanuel is Chief Product Officer at MTARGET. He has 17 years of experience as a CPO, COO, and founder, leading product pivots and growth work across Southeast Asia. His work includes reducing customer acquisition costs by 62 percent and scaling monthly deliveries from 100 to 3,000. He helps startup marketers improve customer acquisition, apply product marketing tactics, and use HubSpot tools.
Based on 4 verified mentee reviews
- Two reviews praise his practical, actionable advice on customer acquisition and product marketing.
- Two reviewers mention useful learning support, including HubSpot tools and additional materials.
About
I help tech startups, B2B SaaS companies, and retail brands scale revenue profitably, cut customer acquisition costs, and build products customers keep using.
Over the last 17 years as a Chief Product Officer, COO, and founder, I’ve reconnected broken teams, rebuilt sales funnels, and led enterprise product pivots across Southeast Asia. I focus on practical, execution-first systems that bring measurable results—not theoretical strategy decks.
How I help businesses grow:
1. Early-Stage Tech Startups: Stop wasting ad budgets and fix low customer retention by getting direct user feedback and fixing your sales funnel.
2. B2B SaaS Companies: Win large corporate contracts and grow product usage by building developer-friendly onboarding and meeting local data compliance rules.
3. Growing Tech Companies (50+ Staff): Align sales, product, and engineering teams so everyone works toward the same goals and ships features faster.
4. Retail & Consumer Brands: Increase online sales by cutting ad costs, converting more website visitors into buyers, and setting up automated email campaigns for repeat sales.
5. Marketplaces & Logistics: Bring on quality vendors faster and cheaper by targeting high-density commercial hubs and securing major corporate accounts.
Track Record & Proven Outcomes:
- 30% Revenue Growth & 52% Retention Lift: Repositioned Mailtarget into a developer-first Email API platform while aligning cross-functional teams.
- 62% Cut in Acquisition Costs: Reduced CAC while tripling online store conversion rates (0.4% to 1.2%) at OKTAGON.
- 30x Order Volume Scale: Scaled BlackGarlic from 100 to 3,000 monthly deliveries while building a 3,000-subscriber recurring revenue base.
- 11x Monthly Sales Growth: Grew regional branch sales from IDR 500M to IDR 5.5B at 88DB.com.
- 400+ Quality Merchants Acquired: Built supply-side vendor growth at KlikEat and secured key multi-location restaurant chains.
What mentees say
5 out of 5 stars
I needed advice on customer acquisition for our startup. Abraham has been an incredible mentor, offering valuable insights into product marketing and sharing actionable tips that I could apply right away. His advice was practical and easy to understand, helping me refine my strategies and grow both personally and professionally. I highly recommend his mentorship!
Aj
Lite Plan • 1 month
5 out of 5 stars
Great mentor 10/10 bro, helped me understand hubspot and its basic tools for me to be able to stand and even get my boss to get into it. :D
Evonne
Standard Plan • 3 months
5 out of 5 stars
Imanuel is a lively & outgoing mentor that will guide you & has provided tons of valuable materials. Imanuel has also provided insightful knowledge for my better understanding. Looking forward to learning & applying more things taught by Imanuel!
Danish
Pro Plan • 1 month
Get to know Imanuel
What happens when you start
You tell Imanuel your goals. They see exactly what you want to work on before session one.
You meet within days. Imanuel reviews your application and books your first session, usually within a day or two.
You leave with a plan. Concrete next steps and a weekly rhythm from your very first week.
