$240 / month
Start free, decide later
I’m a Structural Engineer (MSc) turned Growth & Marketing leader with 12+ years working across SMBs and global companies like Hilti and Autodesk. With an MBA and a background in coaching, I blend strategic clarity with human behaviour insights to help people think better, decide faster, and grow with intention.
I work best with founders, operators, and emerging leaders who feel stuck, overwhelmed, or hungry for a clearer direction. My mentees come to me for support with positioning, career transitions, decision-making, communication, and building systems that actually move the needle.
If you want a mentor who challenges your assumptions while giving you practical tools to break through plateaus, I’m here to help.
Feel free to reach out — tell me where you are now and where you want to go, and we’ll explore whether we’re a good fit.
A clear read
You tell João your goals before session one, so nothing is guesswork.
A plan built around your goal
João reviews it and shapes your first week around what you actually need.
Your first concrete steps
You leave session one knowing exactly what to do, and a weekly rhythm to keep it going.
João Cruz
Marketing Manager / Global Demand Generation at Autodesk
Enter your email and we'll let you know when João has open spots. You'll also get a link to manage your wishlist – no account needed.
Book a free intro call with João
Connect with João in a quick call (usually 15-20 minutes)
What's included in the trial?
Every trial is a little different–here's what João says about their trial:
We'll meet for a quick call (usually under 30 minutes) where we:
- Break the ice and introduce ourselves
- Discuss your goals and how I can support you
- Coordinate logistics like time zones, meeting frequency, and communication methods
