Services
$270 / month
Start free, decide later
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1
Free 7-day trial
No charge until day 7. Cancel anytime. -
2
Ongoing calls + chat
4 × 30-min calls per month, unlimited Q&A. Replies in 24 hours or less. -
3
No lock-in
Month to month, no contract.
About
You know how to deliver. Now you want to shape technical direction, lead bigger initiatives, and become someone others trust with the hardest decisions.
I help mid-level and senior software engineers make that transition—whether you're working toward a senior, staff, or tech lead role, or want to become more effective in the role you already have.
I'm a Staff Tech Lead Manager at Uber, working across mobile engineering, platform architecture, and technical leadership. I've led initiatives with multimillion-dollar business impact, built reusable foundations that help teams deliver faster, and improved performance at scale. What excites me most is turning ambiguous problems into clear technical direction—and helping engineers develop the judgment and ownership to lead that work themselves.
But what I'm most proud of is building teams and helping engineers become independent leaders: people who take ownership, make thoughtful decisions, support each other, and connect technical work to business outcomes.
That's the growth I want to help you achieve.
Our work together can focus on:
- Moving beyond implementation to owning ambiguous, high-impact problems.
- Developing architectural judgment and explaining trade-offs clearly.
- Leading across teams and influencing decisions without formal authority.
- Delegating, mentoring others, and creating space for your team to grow.
- Building a progression plan grounded in meaningful impact—not just a promotion checklist.
We'll work on your real challenges.
Have a project with unclear requirements? We'll explore how to define the problem, align stakeholders, and establish technical direction. Struggling to get support for a proposal? We'll examine both the engineering trade-offs and how you're communicating them. Taking on leadership but still solving everything yourself? We'll work on building ownership in others without losing accountability.
My style is direct, collaborative, and supportive. I'll challenge your assumptions, explain my reasoning, and give honest, actionable feedback. We'll set goals, revisit progress, and adjust as your responsibilities grow. The aim isn't to give you answers to every situation—it's to strengthen your judgment so you can navigate new ones independently.
Interview preparation can be part of that journey when you're ready for your next role. But the bigger goal is lasting growth: becoming capable of doing the work, not just passing the interview.
Ready to take the next step? Book an introductory call. We'll talk about where you are, the responsibilities you want to grow into, and what's holding you back. You don't need a perfect career plan—just a challenge or ambition you'd like to explore. Let's identify a practical starting point and see whether we're a good fit to work together.
What happens when you start
You tell Martin your goals. They see exactly what you want to work on before session one.
You meet within days. Martin reviews your application and books your first session, usually within a day or two.
You leave with a plan. Concrete next steps and a weekly rhythm from your very first week.
