Services
$270 / month
Start free, decide later
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1
Free 7-day trial
No charge until day 7. Cancel anytime. -
2
Ongoing calls + chat
2 × 30-min calls per month, unlimited Q&A. Replies in 3-4 days. -
3
No lock-in
Month to month, no contract.
About
Brazilian living in Amsterdam, I’m a UX Design Lead with 18+ years at the intersection of strategy, UX craft and systems, across Booking.com, ThoughtWorks, Dell and startups.
I was a founding lead of the Design Operations team at Booking.com, and part of ThoughtWorks’ early UX and Lean Inception practices. That work is still featured in Paulo Caroli’s Lean Inception book.
Today, my mission is to help shape the next generation of design and product leaders, and empower anyone bold enough to use design to bring meaningful change to life.
Get to know Natalia
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LinkHome | Natalia Arsand
Portfolio of Natalia Arsand – UX design leader and systems thinker. Projects, case studies, and experiments across different domains, technologies, …
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Article 5 min readDesign não morreu. Você só parou de entender o que ele é | Natália Arsand
Em 2024 e 2025, muita gente começou a repetir que design morreu.
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What happens when you start
You tell Natalia your goals. They see exactly what you want to work on before session one.
You meet within days. Natalia reviews your application and books your first session, usually within a day or two.
You leave with a plan. Concrete next steps and a weekly rhythm from your very first week.
