Rodrigo Barcelo Ferreyra

Chief Transformation Officer @ GDN Group
Executive Leader | Chief Transformation Officer | Board Member | Retail Expert | Advisor | Mentor
Argentina
Speaks English and Spanish
Active today

Services

$240 / month

Career Reset – Young Professionals exploring a career change or feeling stuck.

3 calls per month (60min/call)

Unlimited Q&A via chat

Expect responses in 24 hours or less

Hands-on support

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About

Senior executive with 20+ years of experience driving business transformation, digitalization, and omnichannel growth across LATAM in multinational retail and consumer goods companies. Proven success in C-Level roles leading strategic initiatives that enhance operational efficiency, financial performance (P&L), and customer experience.

Passionate about digital innovation, cultural transformation, continuous learning, and unlearning. I thrive in dynamic environments where challenging the status quo is essential, and where people, purpose, and performance go hand in hand.

Skilled in building and empowering multicultural teams, launching new business models, and fostering high-performance cultures. My leadership style is strategic and hands-on, with strong communication, adaptability, and a deep focus on people and value creation.

Currently focused on helping organizations evolve through transformation, technology, and human leadership — always with a strong focus on sustainable business growth and long-term value creation.