Most people who find me can already do the work. They've built the product, or they know their field cold. What they haven't figured out is how to sell it repeatedly at a price that holds.

I see it in first-year founders and in people fifteen years into a career. The work is good, the business around it isn't. Positioning is fuzzy, pricing is a guess and getting clients happens when you remember to.

Executive coach (Harvard trained), 15+ years in SaaS and consulting.

At HubSpot I work with a portfolio of our largest global agencies and consultancies on exactly this. Over the past year they've grown between 54–118% and together manage over $4.9M in annual recurring revenue. My AI playbooks were adopted into HubSpot's global AI Readiness training.

- #1 Global Strategic Channel Consultant (2023)
- #1 Senior Partner Development Manager, North America (2024)
- President's Club (Top 1%)

Most of the work is making your offer legible and repeatable. Naming the wedge you're actually best at, pricing it against the outcome instead of the hour and standing up one way of getting clients you can run every week. If every client turns into a custom build, we turn delivery into playbooks so the second one costs a fraction of the first.

How we work together:

Sessions are 30 minutes, with messaging in between and replies within 24 hours. Send me the real thing, your offer, your pricing, your outreach, a call recording, and I'll mark it up. Reviewing your actual outreach beats talking about outreach.

Not all of it is enterprise. Google picked me to lead national training through their Digital Academy, working with 3,000+ companies and founders, most starting from close to nothing. I've worked with 1,000+ clients since.

One mentee came in with no direction, built his positioning and outreach from scratch, then realized halfway through that the path wasn't right for him. A week after pivoting he had a working product and a go-to-market plan. A company I worked with tripled recurring revenue in five months by tightening positioning, pricing and their sales motion. Another was in the wrong industry entirely and repositioned into a leadership role inside 60 days.

This is a strong fit if you are:

- Early in a startup and still working out who actually pays and how to reach them
- Building an AI or automation service and the business side hasn't caught up with what you can build
- Running or part of an agency or consultancy and want growth you can predict
- Experienced but plateaued and unsure what the next move is
- New to this, moving fast and willing to do the work between sessions

Note: on MentorCruise I provide guidance, review and accountability. I'll assist you in designing your offer and pressure-test what you build. I'm not a hands-on build tutor and you'll move faster owning that side yourself. Done-for-you builds run through my practice.

Book a free introductory call to clarify your situation and map out your next step.