I’m an Associate Director of Engineering at HelloFresh, running multiple teams across global e-commerce brands. In the last decade, I’ve scaled from engineer to senior leader, managing teams in Europe, North America, and Australia — delivering results that impact millions of customers.

I don’t just manage — I build careers and leaders. I help engineers and managers get promoted faster by sharpening their visibility, impact, and ability to deliver at scale. I know exactly what senior leadership looks for, and I can show you how to position yourself to hit the next level.

I’ve:
- Coached ICs into management roles that stick.
- Accelerated promotions from Junior → Senior → Staff → Principal.
- Developed managers who now lead high-performing teams across multiple markets.
- Conducted dozens of interviews as a hiring manager, giving me the insight to review and sharpen your CV so it stands out.

In my current role, I:
- Lead 5+ cross-functional teams, delivering initiatives worth millions.
- Drive architecture and execution, aligning executives, PMs, and stakeholders.
- Mentor and grow leaders, guiding them through performance management, delegation, and career progression.

My coaching is direct, practical, and impact-focused. You’ll walk away from every session with clear, actionable steps you can apply immediately.

I can help you:

- Secure promotions by focusing on visibility, impact, and delivery.
- Position yourself for leadership and know exactly what’s needed to step up.
- Master delegation and stakeholder management without losing control.
- Review and sharpen your CV to match what hiring managers actually look for.
- Accelerate your career path to Staff, Principal, or Manager — in months, not years.