Helping Designers Become Leaders
Sweden
Speaks English and Turkish
Active this week Usually responds in a day or two

Services

$360 / month

Best for senior designers and leaders ready to scale impact and lead with clarity.

2 calls per month (55min/call)

Unlimited Q&A via chat

Expect responses in 2 days

Hands-on support

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About

I'm a Senior Director of Design at Goodnotes and former design leader at Spotify, with 17+ years of experience across product, service and UX design. I’ve scaled teams from 10 to 25+, built leadership models and coached designers into their first lead roles and beyond.

I work with senior, staff and principal designers, design managers, senior managers and directors who want to grow their strategic influence, navigate ambiguity and lead with clarity. I’ve hired dozens of designers and know what top companies look for across portfolios, communication and mindset.

If you’re stepping into a leadership role, aiming to grow your impact or feeling stuck in a challenging org setup, I can help you find traction and momentum. My approach combines honest feedback, systems thinking and real-world tactics you can apply right away.

I also write on Leadership as Craft, where I share essays on design leadership, scaling teams and creative direction.