$360 / month
1 call per month (60min/call)
Unlimited Q&A via chat
Expect responses in 24 hours or less
Hands-on support
Cancel anytime
One-off sessions with Yelena
One-off sessions are a great option if you’re looking for specific advice on a certain topic.
Whatever doesn't fit the mold: Get a full hour with a mentor to discuss your needs. Be it help with coding something, creating a software architecture, deciding on a strategy for your business or working in pairs. If you don't know whether what you want …
Over the last 15+ years I've led marketing strategy and execution for B2B SaaS companies across emerging tech (eCommerce, Cybersecurity, VR, Blockchain/Crypto, Fintech). Most recently, I was the CMO of an $8 billion company, where I helped take them from seed to Series E. Today, I operate as an advisor for a small portfolio of early-stage B2B tech start-ups.
The common thread in my career: being the first marketing hire, working with a limited budget and a massive target ARR goal.
I've perfected the launch phase, developed multiple playbooks for building demand, and have a simple product marketing process that deals with the dreaded question: what category are we building?
Partnering with sales and product is key, and personally, I've seen a lot of success with BDR teams reporting to marketing.
Biggest marketing mistake I see: Lack of strategy covered up with an obsession around tactics, channels, and cool martech tools.
Open to inquiries
You can message Yelena to ask questions before booking their services
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Notify me when Yelena has new spots
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Book an intro call with Yelena
Connect with Yelena in a quick call (usually under 30 minutes)
