Yelena Osin

Yelena Osin

B2B Marketing Advisor & Angel Investor @ Strictly Growth
No BS marketing expert, self taught with a great track record.
United States of America Active this month

Services

$360 / month

Start free, decide later

  1. 1 Free 7-day trial
    No charge until day 7. Cancel anytime.
  2. 2 Ongoing calls + chat
    1 call per month, unlimited Q&A. Replies in 24 hours or less.
  3. 3 No lock-in
    Month to month, no contract.
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About

For 15+ years I've led marketing strategy and execution for B2B SaaS companies across emerging tech (eCommerce, Cybersecurity, VR, Blockchain/Crypto, Fintech). Most recently, I was the CMO of an $8 billion company, where I helped take them from seed to Series E. Today, I operate as an advisor for a small portfolio of early-stage B2B tech start-ups.

The common thread in my career: being the first marketing hire, working with a limited budget and a massive target ARR goal.

I've perfected the launch phase, developed multiple playbooks for building demand, and have a simple product marketing process that deals with the dreaded question: what category are we building?

Partnering with sales and product is key, and personally, I've seen a lot of success with BDR teams reporting to marketing.

Biggest marketing mistake I see: Lack of strategy covered up with an obsession around tactics, channels, and cool martech tools.

What happens when you start

You tell Yelena your goals. They see exactly what you want to work on before session one.

You meet within days. Yelena reviews your application and books your first session, usually within a day or two.

You leave with a plan. Concrete next steps and a weekly rhythm from your very first week.

Start your mentorship

Skills

B2B Marketing Strategy Demand Generation First marketing hire B2B Brand Strategy B2B Product Marketing B2B SaaS B2B Public Relations Crisis Communications Scaling marketing teams Product Positioning & Messaging Product Marketing Marketing Strategy Growth Marketing Marketing Funnel Demand Gen Engine