Andrew Coco has been in the online marketing industry since 2012. Past work experience covers many aspects of digital marketing but SEO is the foundation. Having spent time in-house at a start up doing social media, email, and search marketing, at small agencies doing SEO, at global agencies handling SEM (Paid Search), Andrew gained a wealth of knowledge in many aspects of digital marketing channels and how they relate to business goals. Recently, Andrew was brought in as the Ecommerce SEO Manager at GUESS?. Inc. where he was able to build an omni-channel SEO strategy for the North American stores and website. Andrew is now at The Walt Disney Company, leading the SEO efforts for shopDisney and Local SEO for Disney Stores North America. Andrew is continuing to build on his SEO capabilities by focusing on technical SEO, content strategy, local SEO and off-site optimization.