I’m a growth and web strategy leader currently serving as Senior Director of Web Strategy at Peacock and NBCUniversal, where I lead SEO, CRO, AI discovery strategy, experimentation, and digital acquisition initiatives across streaming, sports, and entertainment platforms.

Over the course of my career, I’ve helped build audience growth systems across companies including Disney, GUESS?, and NBCUniversal, with experience spanning technical SEO, editorial ecosystems, conversion optimization, web strategy, acquisition experiences, and emerging AI-powered discovery platforms.

Today, my work sits at the intersection of:

* SEO and AI Search (AEO/GEO)
* Growth strategy
* Experimentation and CRO
* Product-minded web strategy
* Editorial and content ecosystems
* Executive communication and organizational influence
* Team leadership and career growth

I currently oversee initiatives tied to Peacock subscriber acquisition, NBC Sports growth strategy, AI search visibility, experimentation programs, and cross-functional web experiences that support millions of users and major global events like the Olympics. I was also part of the team recognized with a 2025 Sports Emmy Award for NBCUniversal’s Paris 2024 Olympics coverage and interactive experiences.

What makes my background somewhat unique is that I’ve operated across both the deeply technical and highly strategic sides of growth. I can help mentees think through:

* Technical SEO and modern search strategy
* AI search and the future of discovery
* Building influence within large organizations
* Executive storytelling and stakeholder management
* Career progression into senior leadership
* Growing from specialist → manager → strategic leader
* Creating roadmaps and prioritization frameworks
* Partnering effectively with product, engineering, analytics, editorial, and marketing teams
* Building growth systems instead of isolated tactics

I’m especially passionate about helping people who want to:

* Break into SEO or growth roles
* Move from executional work into strategic leadership
* Develop executive presence and communication skills
* Navigate large organizations and cross-functional environments
* Future-proof their careers for the AI era of search and discovery
* Become stronger operators, thinkers, and leaders

My mentoring style is direct, practical, collaborative, and grounded in real-world experience. I care a lot about helping people think clearly, communicate effectively, and accelerate their careers without falling into the trap of shallow “growth hacks” or generic advice.

Whether you’re early in your career, stepping into management, or trying to level up into senior leadership, I’m happy to help you think through strategy, career growth, leadership, SEO, AI discovery, experimentation, or broader growth challenges.