Alexandra Forsyth

Alexandra Forsyth is an authoritative threat-intelligence leader who translates the fast-moving cyber landscape into clear, board-level strategy. With experience spanning retail, fashion and technology, she now guides global teams to anticipate risks before they strike, ensuring that security becomes a measurable business advantage.

A polymath at the crossroads of commerce and code, Alexandra founded AF’s Retail Guide, an online hub that decodes digital fraud trends for consumer-facing brands. She also hosts the “Take a Chance on You” podcast, spotlighting rising innovators and showcasing her gift for turning complex ideas into memorable stories that galvanise action.​

Her TEDx talk, “Why We Need Community Now More Than Ever,” underscored her conviction that culture—not code—ultimately keeps organisations safe. Recognised by Authority Magazine as one of the Women Reshaping the Cybersecurity Industry, she channels that ethos through her role as Community Ambassador for Female Founders Rise, empowering diverse talent to lead the next wave of innovation. ​

In 2025, Alexandra was shortlisted for the Most Inspiring Women in Cyber Awards, acknowledging her impact on the industry. She also delivered keynotes at the RSA Conference and Scot-Secure Summit, where she explored the evolving threat landscape and the role of threat intelligence in safeguarding organisations.

Alexandra's mission: “Inspiring The Next Generation Of Leaders To Join Me In Tackling Today’s Challenges For A Better Tomorrow”