Andrew Ford

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About

Bio: CMO & Business scale-up growth leader

I grow B2B and B2C SaaS, AI & tech brands & businesses internationally, across sectors & countries, to increase revenue, margin and EBITDA.

I work with founders / CEOs, other board members / business leaders, cross-functional teams, & PE / VC funds, to drive key strategy, financial modelling, brand, product marketing, creativity, digital, data, people, culture and operations strength, with a focus on customer engagement, experience and long-term preference, monetisation, loyalty and advocacy.

My skills have been honed over 25 years across start-up through scale-up, VC-funded, private-equity owned, and larger businesses – including: fractional CMO, GoReport PropTech Surveying SaaS; fractional CMO, Veremark (SaaS HRTech, series A funding); CMO interim, Wejo (SaaS Connected Vehicle data, SPAC listing); CMO, board member, interim Chair, Cyance SaaS (MarTech); Board adviser, MyFugo.com (AgriTech & MicroFinance, Kenya); CMO interim, Optunli SaaS (HRTech); CMO & board adviser, Aventus Blockchain & Artos SaaS (Live Entertainment); CMO, CPO & board member, Red Box (Financial compliance & call-centre performance SaaS); Vice President, PB software (customer data, location intelligence, logistics & ecommerce SaaS).

Partner engagement examples: Mercedes; Tech Serve Alliance; Tesco; Booking.com; Bloomberg; Amazon; Cap Gemini; Blackfinch; TechServe Alliance…..

I am a UK national with strong cultural and emotional intelligence, having lived and worked in Germany, France, Spain & Kenya, led diverse international teams, travelled and done business across Europe, USA, Asia, Middle-East and Africa.

I am a native English speaker, and speak fluent French, strong German, and some Spanish.

This is how real progress happens

Mentees who work with a mentor for 3+ months reach their goals 2x faster than those going it alone. Long-term mentorship means fewer false starts, more focused sessions, and support that builds week after week.

97% satisfaction across all mentors

Personalized feedback and growth plans

Trusted by thousands of mentees

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Skills

Marketing Marketing Strategy Digital Marketing Product Marketing Content Marketing Growth Marketing Business & Management Business Strategy Business Growth Business Development