$200 / month
1 call per month (60min/call)
Unlimited Q&A via chat
Expect responses in 2 days
Hands-on support
Hello and nice to meet you! I'm a multi-disciplinary marketing & digital leader with 20 yrs of experience, focusing on customer growth in the Asia-Pacific region. I've had extensive experience spanning global companies to start ups to establish strong brands, design customer journeys, and deepen customer loyalty.
I've intentionally crafted my path to ensure a well-rounded marketing career and I'm passionate about mentoring others through their own career transitions. I've had a range of experience in different types of work environments, building my skills to strengthen relationships, manage difficult work places, and influence leaders & decision-makers.
I was most recently working in Food & Beverage retail with brands such as Starbucks, Burger King, Popeyes, and Tim Hortons, where I oversaw 14+ countries in Asia to drive business through guest experiences and marketing strategies. I'm also a reformed tech worker; previously leading international marketing efforts at Twitter, building global marketing capabilities at an tech start-up, and launching global products at Google. I started my career cutting my teeth at various advertising agencies working with multiple global brands.
Over the years, I've had the chance to work closely with 20+ countries worldwide - my passion for the international space comes from a multi-cultural upbringing, growing up abroad with 4+ languages. I'm Taiwanese-American, who has lived all over including Bangkok, LA, Chicago, SF, Seattle, Hong Kong, and currently in Singapore!
In addition to being a global citizen, I'm also a certified Human-Centered Design practitioner, a licensed sailor, and an aspiring dog trainer. I love meeting new people and have had many years of experience mentoring & coaching other marketers!
5 out of 5 stars
Betty is a great mentor. She’s very professional and she has tons of knowledge and experience in marketing. What I love about working with her is that she doesn’t just give generic advice — she really takes the time to understand my business, my offers, and even my personal style. She analyzed my business in depth and pointed out some of my blind spots that I hadn’t even noticed myself. She goes the extra mile in supporting me — not only through our sessions, but also in between, sending ideas and helpful resources. She even did her own market research to understand my specific niche better so she could give me more tailored and practical suggestions. I really appreciate her dedication, her honesty, and her insight. Her guidance helped me greatly, both in strategy and in clarity about my direction.
Standard Plan • 1 month
Notify me when Betty has new spots
We will send you a quick email if Betty has new open spots for mentorship, and only in that case!
Book a free intro call with Betty
Connect with Betty in a quick call (usually under 30 minutes)
One-off sessions with Betty
One-off sessions are a great option if you're looking for specific advice on a certain topic.
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For small biz owners looking for extra guidance on their current marketing efforts for high level feedback
