Armed with more than 15 years of regional Marketing experience spanning various verticals, I am a cross-disciplinary senior marketer; with expertise in brand and content strategy, digital and performance marketing, communications, as well as CRM and loyalty marketing. I have created multiple award-winning and results-driven campaigns that achieved business objectives across the entire conversion funnel.

I have also built and led successful teams with his unique combination of strategic thinking, business acumen and leadership skills. I was formerly the Managing Director of HappyFresh Thailand, while I concurrently headed the Group Marketing function for HappyFresh in Indonesia, Thailand and Malaysia. Before that, I led performance marketing and CRM in Scoot, retention marketing in Singtel and digital marketing in Starcom Mediavest, where I worked with brands such as Heineken, Samsung, MSIG Insurance and many more.

Apart from being a marketing practitioner, I often conduct Marketing masterclasses and workshops for senior executives and leaders, including functional teams across the APAC region.