Eduardo Tarasca

Hello! I'm Eduardo, a B2B product marketing strategist passionate about helping teams tell better stories, go to market with confidence, and scale with purpose.

With 15+ years of experience across Europe, North America, and Asia, I’ve helped tech companies:
- Define and refine their ICP and buyer personas.
- Launch and scale products across multiple regions and verticals.
- Grow business units from $10M to $21M in just over 2 years through focused GTM execution.

At companies like 8x8, NTT, and Dimension Data, I’ve launched over 30 global products, built cross-functional GTM frameworks, and shifted organizations from feature-led to value-based selling.

I work best with founders, first PMM hires, and early-stage marketing teams who want to sharpen their positioning, pressure-test messaging, or build a scalable GTM foundation. Whether it’s structured feedback, sparring sessions, or refining your pitch deck, I bring a calm, practical approach rooted in real-world experience.

Let’s explore how I can support your journey - feel free to reach out or book an intro session!