Emily Yang

Services

$290 / month

Start free, decide later

  1. 1 Free 7-day trial
    No charge until day 7. Cancel anytime.
  2. 2 Ongoing calls + chat
    3 × 45-min calls per month, unlimited Q&A. Replies in 2 days.
  3. 3 No lock-in
    Month to month, no contract.
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About

I’ve built and grown products in the Web3 and crypto space, most recently as a Business Growth Lead at Binance focusing on P2P and Fiat. My work spans lifecycle ownership, GTM strategy, campaign execution, feature development, and funnel optimization at scale.

Along the way, I’ve been promoted and gone through multiple internal transfers in a fast-moving, highly competitive industry. I’ve also interviewed 200+ candidates across growth and marketing roles, and directly hired 15+ people, which has shaped how I evaluate both capability and role fit.

I’m happy to help you think through decisions across career paths, growth campaigns, or how to design and launch 0→1 features that drive real impact. My focus is on helping you reduce uncertainty, avoid costly missteps, and make more intentional choices before committing.

What happens when you start

You tell Emily your goals. They see exactly what you want to work on before session one.

You meet within days. Emily reviews your application and books your first session, usually within a day or two.

You leave with a plan. Concrete next steps and a weekly rhythm from your very first week.

Start your mentorship

Skills

Product growth in crypto & payments GTM strategy for consumer-scale products Funnel conversion optimization (acquisition → activation → retention) 0→1 feature ideation to launch in high-scale products Growth experimentation & A/B testing frameworks Cross-functional execution (product marketing Lifecycle campaigns & user engagement strategy Scaling products in regulated / compliance-heavy environments Career growth in Web3 product & growth roles Growth Product Strategy Product Management