James McNab

UX Designer focused on the adoption and growth of AI/ML products.
In 2012 I graduated with a BDes in Advertising from OCADU, with a thesis focused on driving user adoption of web platforms.

Over the past 11 years, my work has spanned various industries including AI/ML, Crypto, B2B, B2C, SaaS, Consumer Social, eCommerce, and Mobile Games, mainly at startups, with some agency work, and freelance as well.

I also spent a year teaching UX at a tech bootcamp, with many of my students ending up working for places like Critical Mass, TheScore, IBM, Shopify, SAP, Intuit, RBC, numerous venture-backed startups, attending masters programs at OCADU and Parsons School of Design, and other numerous other career opportunities.

Over the past 5 years, I've spent time mentoring young designers in navigating their careers, including being involved in programs like Rethink. More recently I've taken part as a design mentor in global hackathons like Teens in AI and conducted educational workshops for students from Toronto and Japan to help introduce more teens to the field of UX.

I currently work on the Performance Max team for Google Ads and in my spare time I play around with combining generative art and music production.