SaaS sales coaching for managers and AEs. Lead better, sell better, & advance your career.
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Services

$290 / month

Start free, decide later

  1. 1 Free 7-day trial
    No charge until day 7. Cancel anytime.
  2. 2 Ongoing calls + chat
    1 × 60-min call per month, unlimited Q&A. Replies in 24 hours or less.
  3. 3 No lock-in
    Month to month, no contract.
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About

I help SaaS sales managers become better coaches and leaders, and account executives sharpen their selling skills and prepare for their next career step.

I'm a Director of Sales at HubSpot. I've carried quota, hired and coached reps, and led sales managers. My approach is direct and practical: bring a situation you're navigating, and we'll work through it together.

FOR NEW AND DEVELOPING SALES MANAGERS
We can work on coaching underperforming reps, giving feedback that changes behavior, running useful 1:1s and pipeline reviews, and setting clear expectations without micromanaging. We'll rehearse difficult conversations so you're prepared to have them with your team.

FOR ACCOUNT EXECUTIVES
We can practice discovery, objection handling, and interview scenarios; work through a stalled deal using anonymized examples; or build a clearer plan for promotion or a move into management.

I can also help B2B FOUNDERS think through sales hiring, coaching, and the management routines needed to support a small sales team.

HOW WE'LL WORK TOGETHER
Your monthly plan includes one 60-minute coaching call for role-play, problem-solving, or career planning, plus focused support between calls. I respond within 24 hours on workdays, primarily in writing, with short video feedback when useful. Calls are typically held on weekday evenings (ET).

We'll agree on your main goal, focus on one priority at a time, and turn each discussion into practical next steps. This is coaching and feedback, not done-for-you sales execution, CRM implementation, or extensive document and recording reviews.

YOUR FIRST STEP
Use the 7-day trial to bring one challenge. We'll have a 20-minute kickoff call, work through that issue with focused written feedback, and identify a useful focus for your first month.

Please use anonymized examples and share only information you're authorized to discuss. I provide mentorship independently, not on behalf of HubSpot.

What happens when you start

You tell Joe your goals. They see exactly what you want to work on before session one.

You meet within days. Joe reviews your application and books your first session, usually within a day or two.

You leave with a plan. Concrete next steps and a weekly rhythm from your very first week.

Start your mentorship