$290 / month
Start free, decide later
I'm a sales director at HubSpot, one of the world's largest B2B SaaS companies, where I lead teams selling to businesses of every size, from startups buying their first tools to enterprise accounts. Over my career I've carried quota, built pipeline from nothing, hired and coached reps, and seen hundreds of companies get sales right (and wrong) from the inside.
I mentor people on the sales problems that don't have textbook answers. For new sales managers, that's the hardest part of the job: coaching, giving feedback that changes behavior, running 1:1s and pipeline reviews that aren't a waste of time, and holding reps accountable without burning them out. For AEs, it's what actually gets you promoted and paid. And for founders, it's how to move past founder-led sales, when to make your first hire (and who), how to build outbound that gets replies, and what AI should do versus what still needs a human.
My style is direct and practical. I'd rather look at your actual pipeline, your actual sequences, and your actual comp plan than talk theory. I'm async-first, so send me your real problems in writing and you'll get thoughtful, specific answers, plus calls when we need them, including role-playing the hard conversations (the underperformer talk, the comp negotiation, the skip-level) before you have them for real.
Three kinds of people get the most out of working with me: new sales managers learning to coach and run a team, AEs pushing for the next level, and early-stage B2B founders figuring out what sales machine to build. If any of that sounds like your situation, send me a message with what you're working on and we'll go from there.
You tell Joe your goals. They see exactly what you want to work on before session one.
You meet within days. Joe reviews your application and books your first session, usually within a day or two.
You leave with a plan. Concrete next steps and a weekly rhythm from your very first week.
Joe Giaquinto
Director of Sales at HubSpot
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Book a free intro call with Joe
Connect with Joe in a quick call (usually 15-20 minutes)
One-off sessions with Joe
One-off sessions are a great option if you're looking for specific advice on a certain topic.
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What's included in the trial?
Every trial is a little different–here's what Joe says about their trial:
Your trial week works like the real thing. Send me one real problem you're working on: a stuck deal, a rep conversation you're dreading, a pipeline review that isn't working, your path to promotion. Share real material if you can (notes, screenshots, comp plan). You'll get specific guidance in writing within 24 hours, and we'll map out your first month together. By day 7 you'll know exactly what working with me looks like, because you'll already be doing it.