10+ years guiding early-stage and scale-up brands through growth, market expansion and positioning
United Kingdom
Speaks English and Spanish
Active yesterday

Services

$240 / month

For founders and leaders navigating complex brand and growth decisions.

2 calls per month (45min/call)

Unlimited Q&A via chat

Expect responses in 24 hours or less

Hands-on support

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About

I help B2B and SaaS founders and leadership teams validate ideas, define go-to-market strategy, and make high-stakes brand and growth decisions using consumer psychology.

Formerly with Hugo Boss, Donna Karan New York & Hilton, where I gained first-hand insight into how people make decisions in highly competitive environments.

I'm the author of two books and hold a Master’s degree from a leading European university. My work has been featured in Bloomberg Terminal, AP News and IB Times. I’m also a trusted expert for NewtonX, the research network used by Fortune 500 brands, and regularly deliver keynotes, guest lectures and masterclasses on behavioural science.