I’m Laura Mesa, a growth and positioning coach for founders who feel stuck between momentum and confusion.

For nearly two decades, I’ve worked with startups and scale-ups across SaaS, fintech, healthcare, and marketplaces — from early-stage teams to global companies. I’ve led growth and strategy inside companies like Meta, Yahoo, and high-growth startups, and I now work directly with founders through Lexa Strategy.

Founders come to me when things feel busy but not decisive: messaging isn’t landing, growth feels harder than it should, or every decision takes too long. My coaching focuses on clarity — clarifying who you’re really building for, what problem truly matters, and where to focus next so execution actually compounds.

My style is practical, direct, and diagnostic. I’m not here to motivate you or hand out frameworks — I help you see the real constraints, pressure-test assumptions, and make confident decisions faster.

If you’re navigating a launch, a shift in strategy, or a moment where what got you here won’t get you there, I can help.