Hello! I’m Mads Schmidt Petersen, also known as the Product Viking.

Being a Y Combinator alumnus and an experienced entrepreneur, I have a rich background in leading startups from their early stages right through to profitability. My journey includes transforming ideas into successful ventures, and even participating in the growth of a unicorn company. I specialize in B2B SaaS and fintech sectors where using a data-driven approach and deep market insights is crucial for driving product innovation.

Product management and strategy are not just roles I undertake; they are passions I cultivate. I excel in identifying the core needs of a product, crafting strategies for early growth, and guiding those strategies to market. Understanding what to focus on—and what not to—can make or break a startup. I emphasize the importance of building a strong foundation with the right team. Hiring is a critical step, and I believe in assembling a team that is not only skilled but also shares the vision and drive necessary to propel a startup forward.

At Y Combinator, I learned the essence of scaling businesses and the importance of maintaining agility in decision-making. These experiences have equipped me with the ability to mentor others on navigating the complex paths of product development and market entry strategies.

As we work together, I’ll help you understand how to effectively manage and scale your product, how to navigate the complexities of tech development, and most importantly, how to build and motivate a team that’s ready to tackle the challenges ahead. Whether it’s discussing go-to-market strategies, optimizing product life cycles, or brainstorming on innovative solutions to critical problems, I’m here to help you succeed.

Let’s embark on this journey of growth and innovation together. Ready to dive in?