Marina Krutchinsky

VP & Head of Design @ ex-JPMorgan, ex-Amex
5.0
(28 reviews)
ex-JPMorgan VP who preps Staff/Principal designers for Director jump | 9,000+ read my Top-25 Design Substack
United States of America Active today Usually responds in a few hours

Services

$900 / month

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  1. 1 Free 7-day trial
    No charge until day 7. Cancel anytime.
  2. 2 Ongoing calls + chat
    2 × 45-min calls per month, unlimited Q&A. Replies in 24 hours or less.
  3. 3 No lock-in
    Month to month, no contract.
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MentorCruise summary

Marina is a VP and Head of Design who previously worked at JPMorgan and American Express. She brings 27 years of UX experience across startups, agencies, and enterprise organizations. She helps experienced designers and managers clarify career direction, strengthen resumes and portfolios, and prepare for leadership roles.

Based on 24 verified mentee reviews

  • Reviewers often praise her tailored feedback on resumes and portfolios, including specific suggestions to improve how people present their work.
  • Mentees value her ability to provide clear career direction and practical next steps.
  • Several reviewers describe her as warm, encouraging, and effective at helping them feel more confident.

About

After 27 years in UX across startups, agencies & enterprise (including JP Morgan and American Express), I now teach experienced designers and managers HOW POWER ACTUALLY WORKS inside organizations.

2,400+ high-achievers coached since 2016. Some of my clients now lead teams at Amazon, Meta, Spotify, Google (as well as many AI startups)

PROBLEM #1:

Your excellent work stays invisible unless someone makes it visible.

Capability is table stakes.
Someone still has to choose you.
Recommend you.
Fight for your promotion when you’re not in the room.

Every one of those moves is a small bet with their reputation.

I teach you how to make their bet on you feel safe for them.

PROBLEM #2:

You’re too close to your own work.
You’ve lived every decision, every tradeoff, every context.

That’s exactly why you can’t hear what the room hears in the first 30 seconds.

That gap - between how you think you’re coming across and how you’re actually being read by the hiring manager, the VP, the panel that decides your future - is what’s holding you back.

SO WHAT HAPPENS IN THE SESSION?

I tell you the truth.

Like where your resume loses them, or where your interview answers sound under-leveled. Or where your portfolio pitch makes the panel check out. Or what you’re signaling that you don’t realize you’re signaling.

Then we fix it.

Not as in “tell your story better” → storytelling is performance.

We REPOSITION the story entirely, so the next room reads you the way you’ve been waiting to be read.

And you can’t close this gap alone.

You need someone who’s been in those rooms, made those calls, and can tell you what’s landing and what’s killing your chances.

THE MATH:

Every month you stay invisible costs you.

Like that role that went to someone else.
Or that title bump that didn’t happen.
Or that negotiation you had no leverage for.

The confidence bleeding out after another “we went with someone else.”

You HAVE the experience.
The room just doesn’t see it yet.
And that’s FIXABLE.

(I only coach on Wednesdays. Spots are limited.)

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Substack Bestseller, Top 25 in Design 👉 uxmentor.substack.com
Frameworks & templates 👉 uxmentor.gumroad.com

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One-off sessions and bundles 👉 cal.com/ux-mentor

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→ Follow me on LinkedIn for unconventional UX career plays that are proven to work 👉 linkedin.com/in/mkrutchinsky

What mentees say

5 out of 5 stars

After years working as a UX designer in finance, I knew I wanted to pivot into wellness but didn’t know how to bridge the gap. Marina’s coaching gave me the direction and confidence to make it happen. She encouraged me to start writing about my areas of interest, which became a newsletter that built real credibility in the industry I wanted to break into. She also helped me get interview-ready, coaching me on how to authentically tell my story and handle the tough ‘why the switch?’ questions. Working with Marina didn’t just prepare me for job interviews, it helped me believe I belonged in this new industry. Highly recommend her coaching to anyone navigating a career pivot.

Mar

Mar

Lite Plan • 4 months

5 out of 5 stars

After navigating many changes at my company, working with Marina transformed how I approached uncertainty, leadership, and my own career growth. She broadened my perspective, helped me craft effective strategies with executive teams, and guided me to rediscover strengths I had overlooked. Marina’s mentorship deepened my industry knowledge, refined my leadership portfolio, and sharpened my storytelling to support my ongoing professional development. Her feedback was always actionable, empowering me to recognize and position my unique skills and values for advancement. Above all, Marina’s encouragement and swift support rebuilt my confidence during challenging times and fueled my career progress. ​I highly recommend Marina to anyone looking to develop their executive presence, overcome career obstacles, and reach their next level of growth. She helped me shift my perspective, communicate more effectively, and deliver a clear narrative that highlights both business value and ongoing career advancement.

Ning

Ning

Standard Plan • 5 months

5 out of 5 stars

This was just our first session and it felt like Marina already knew me and the challenges I’m facing. She got straight to the core of things with clarity and empathy. What stood out immediately was how experienced she is. She’s clearly been through similar situations herself and has coached others through them, so everything she shared was grounded in real-world examples. There was no fluff, no generic advice. She gave sharp insights and frameworks I could apply right away.

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Session

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What happens when you start

You tell Marina your goals. They see exactly what you want to work on before session one.

You meet within days. Marina reviews your application and books your first session, usually within a day or two.

You leave with a plan. Concrete next steps and a weekly rhythm from your very first week.

Start your mentorship