Melanie Palapuz

Senior Designer @ Google Store
Brand Positioning & Career Strategy for Ambitious Creatives
Canada
Speaks English and French
Active today Usually responds in half a day

Services

$180 / month

Best suited for those who need 1:1 support in landing a new role, or who are making a career pivot.

4 calls per month (30min/call)

Unlimited Q&A via chat

Expect responses in 2 days

Hands-on support

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About

Hey there! 🚀 I’m Mel, a Senior Designer and team lead at Google Store, with 7+ years of experience helping startups, agencies, and global e-Commerce companies bring meaningful brand stories to life.

I'm most passionate about helping ambitious creatives and designers build income optionality. I'm also a big believer in taking risks and having an entrepreneurial mindset — shoot your shot, always.

I can help you:
• Untangle the chaos and help you decide your next career step
• Target your next move, pivot, or role based on your current life context
• Curate your personal brand story and professional presence to align with the right opportunities
• Position your services or products if you’re starting a side hustle
• Navigate challenging team dynamics and cross-functional collaboration at your current company
• Understand what it’s like to work across cultures and markets — Canada, the US, and the UK specifically

I can't promise you’ll land the job of your dreams, or launch a business that's extremely profitable instantly, but I can help you create the mindset to get there, gain some clarity on your next step, and leave with an actionable plan that will lead you in the right direction.

You are also free to ask me any questions you'd like about UX, Product, entrepreneurship, cross-collaboration, the industry via individual sessions. Happy to be a thought partner on your journey.

Areas of expertise:
✅ Product Strategy – UX Research, Feature Prioritisation, Persona Development, Design & Business Goal Alignment
✅ Brand & Community Growth – Human Storytelling, Brand Positioning, Thought Leadership
✅ UX/UI Design – Prototyping Flows, A/B Testing Designs, Wireframing Ideas, Managing Design Systems, Growth Design Strategies
✅ Leadership – Stakeholder Alignment, Agile Workflows, Cross-Functional Creative Collaboration, Peer Mentorship