Melanie Frances

Senior Designer @ Google Store
Brand Positioning & Career Strategy for Ambitious Designers & Creatives
Canada
Speaks English and French
Active today

Services

$80 / month

The most popular way to get mentored, let's work towards your goals!

4 calls per month (60min/call)

Unlimited Q&A via chat

Expect responses in 2 days

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About

Hey there 👋 I’m Mel, a Senior Designer and team lead at Google Store, with 7+ years of experience helping startups, agencies, and global e-Commerce brands bring meaningful brand stories to life.

On this platform, I'm most excited about helping ambitious creatives and designers clarify their “why,” tell their story, and build a life that actually makes sense to them.

I believe that leading with your values, taking risks, and having an entrepreneurial mindset — whether you’re job searching or starting your own business — can open the door to opportunities that move you ahead.

I can help you:
• Decide your next career move, pivot, or role
• Curate your personal brand story and professional presence
• Position services if you’re starting a consulting side hustle
• Navigate challenging team dynamics and cross-functional collaboration
• Understand what it’s like to work across markets — Canada, the US, the UK, and beyond

I can't promise you’ll land the job of your dreams, but I will help you get unstuck, gain some clarity, and leave with actionable insights you can implement right away.

Areas of Expertise:
✅ Product & Strategy – UX Research, Feature Prioritization, Persona Development, Business Goal Alignment
✅ Brand & Community Growth – Storytelling, Brand Positioning, Thought Leadership
✅ UX/UI Design – Prototyping, A/B Testing, Wireframing, Design Systems, Growth Design
✅ Cross-functional Leadership – Stakeholder Alignment, Agile Workflows, Mentorship, Entrepreneurial Thinking, Creative Collaboration