Hi, I’m Ping, a Fractional CRM & Martech Director helping businesses get more out of their CRM systems so that it becomes a revenue-driving engine.

I work with CEOs, CMOs, and growing commercial teams who know their CRM should be creating better visibility, stronger pipeline performance, and smarter decision-making… but instead, adeoption is low because it's disconnected, underused, or overly operational.

With 15+ years leading CRM, digital marketing, and Martech functions in professional and financial services, I help businesses bridge the gap between people, process, and platforms.

My focus is not just implementing technology.
It’s making sure the CRM actually supports commercial growth.

I help businesses:
✅ Improve CRM adoption and accountability across teams
✅ Create clearer pipeline visibility and reporting for leadership
✅ Build scalable CRM processes and governance
✅ Align marketing, sales, and business development workflows
✅ Turn fragmented data into actionable commercial insight
✅ Simplify Martech stacks and improve operational efficiency
✅ Lead CRM transformation without the cost of a full-time director

My background includes:

Leading CRM and digital transformation initiatives in FTSE 250 environments
Salesforce strategy, implementation, and optimisation
Marketing automation and reporting transformation
Building and scaling global digital and CRM teams
Driving stakeholder alignment across Marketing, Sales, IT, and Leadership

I also mentor CRM Managers and Marketing Leaders who want to become more strategic, commercially minded, and influential within their organisations.

If your CRM feels more like a reporting tool and contact directory than a growth engine, or you need senior CRM leadership without a permanent hire, let’s connect.