I work with experienced designers who are hitting a ceiling — in scope, influence, or ownership — and want to move into product leadership or founder-level roles.

My focus isn’t better execution or portfolio polish. It’s helping you think, decide, and communicate like someone accountable for outcomes.

I’m a two-time founder and product leader with 14+ years across design, product, and early-stage ventures. I’ve led design and product teams, built zero-to-one products, raised capital, and navigated the messy transition from “expert” to “decision-maker.”

Many of my mentees are designers who:

are already doing PM or strategy work without the title

feel under-leveraged despite seniority

want more ownership but don’t want to burn bridges

are considering founding, consulting, or product leadership roles

In our sessions, we work on:

sharpening product judgment and prioritisation

turning insights into clear narratives executives trust

navigating role transitions without identity whiplash

founder-style thinking: trade-offs, bets, and constraints

I’m direct, structured, and pragmatic. I won’t sugarcoat decisions — but I will help you see the real options in front of you and move with clarity.