Most people who find me can already do the work. They’ve built the product, or they know their field cold. What they haven’t figured out is how to sell it repeatedly at a price that holds.

I see it in first-year founders and in people fifteen years into a career. The work is good, the business around it isn’t. Positioning is fuzzy, pricing is a guess and getting clients happens when you remember to.

I also work with owners of established businesses who know AI should be saving them time and money but aren’t sure where to start.

At HubSpot I manage a $4M book across some of our largest agencies and consultancies, working on exactly this. Three of them grew revenue 250–600% in their first five months with me. I’ve also built ten AI agents that are live there, and my AI playbooks were adopted into HubSpot’s global AI Readiness training.

Most of the work is making your offer legible and repeatable. Naming the wedge you’re actually best at, pricing it against the outcome instead of the hour and standing up one way of getting clients you can run every week. With AI it’s the same: one workflow that sticks before the next.

This is a strong fit if you are:

- Early in a startup and still working out who actually pays and how to reach them
- Building an AI or automation service and the business side hasn’t caught up with what you can build
- Running an agency or consultancy and want growth you can predict
- Running an established business and want AI working in it, one workflow at a time
- New to this, moving fast and willing to do the work between calls

How we work together:

Two 30-minute calls a month, with unlimited messaging in between and replies within 24 hours. Send me the real thing (your offer, your pricing, your outreach, a call recording) and I’ll mark it up. Reviewing your actual outreach beats talking about outreach.

A first month looks like this:

- First call: we figure out your ideal client and the one offer you lead with, or the first workflow to put AI on
- Second call: we look at what went out and what came back, then fix what isn’t landing

Why choose me?

- I still do this work every day at HubSpot, so you get what’s working right now
- I’m a trained coach too: two coaching certifications (CEC and Wellcoaches) and a Harvard leadership certificate
- 13 years in, I’ve coached the founders and leadership teams of 200+ agencies
- Google selected me to train 3,000+ people in person
- I’m pretty direct. I’ll tell you what can be better and explain why, so you can keep going without me
- HubSpot Winner Circle Top Performer 2025 and President’s Club 2024

Note: on MentorCruise I provide guidance, review and accountability. I’m not a hands-on build tutor and you’ll move faster owning that side yourself. Done-for-you builds run through my practice.

I only take people I’m confident I can help, so the free intro call is there for you to see if it’s a fit. Book one and we’ll map out your next step.