sarah sal

I'm Sarah, a Facebook Ads Specialist at Hootsuite & AdEspresso. Over the past 12+ years, I've accumulated extensive experience, managing Facebook ad campaigns with seven-figure budgets. Some of the notable companies I've worked with include ClickFunnels and Strategyzer. When I took charge of Strategyzer's ads, they were struggling to generate $0.40 for every $1 spent. However, through strategic optimizations, I was able to turn things around and achieve a remarkable $18 return for every $1 spent.

Throughout my career, I've shared my knowledge and insights on Facebook ad testing, strategy, and execution through various platforms. I've contributed articles to publications such as AdEspresso, Agorapulse, Blitzmetrics, Copyhackers, ActiveCampaign, AdWeek, Jon Loomer's Power Hitters Club, and more. Additionally, I had the honor of presenting within Perry Marshall's renowned 80/20 Facebook ads course.

When it comes to my personal preferences, my daily menu always includes a comforting cup of warm matcha. I have a penchant for sarcasm, and I enjoy indulging in spicy vegan food as well.