Soodeh Farokhi

Soodeh Farokhi

Founder & CEO @ NexScale
Supporting Fitness and Wellness Founders in Scaling Their Business with AI
Canada
Speaks English and Persian
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Mentorship Plan

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About

Hello, Iโ€™m Soodeh.

I empower ๐—ณ๐—ถ๐˜๐—ป๐—ฒ๐˜€๐˜€, ๐˜„๐—ฒ๐—น๐—น๐—ป๐—ฒ๐˜€๐˜€, and other ๐˜€๐—บ๐—ฎ๐—น๐—น ๐—ฏ๐˜‚๐˜€๐—ถ๐—ป๐—ฒ๐˜€๐˜€ ๐—ผ๐˜„๐—ป๐—ฒ๐—ฟ๐˜€, especially ๐—ณ๐—ฒ๐—บ๐—ฎ๐—น๐—ฒ and ๐—ป๐—ผ๐—ป-๐˜๐—ฒ๐—ฐ๐—ต๐—ป๐—ถ๐—ฐ๐—ฎ๐—น ๐—ณ๐—ผ๐˜‚๐—ป๐—ฑ๐—ฒ๐—ฟ๐˜€, to clarify their vision, prioritize what matters, and execute with focus. Together, we tackle challenges such as ๐—บ๐—ฒ๐—บ๐—ฏ๐—ฒ๐—ฟ ๐—ฟ๐—ฒ๐˜๐—ฒ๐—ป๐˜๐—ถ๐—ผ๐—ป, ๐—ผ๐—ฝ๐—ฒ๐—ฟ๐—ฎ๐˜๐—ถ๐—ผ๐—ป๐—ฎ๐—น ๐—ฒ๐—ณ๐—ณ๐—ถ๐—ฐ๐—ถ๐—ฒ๐—ป๐—ฐ๐˜†, and ๐˜๐—ฒ๐—ฎ๐—บ ๐—ฎ๐—น๐—ถ๐—ด๐—ป๐—บ๐—ฒ๐—ป๐˜.

My mentoring approach blends ๐—ฝ๐—ฟ๐—ผ๐˜ƒ๐—ฒ๐—ป ๐—ฏ๐˜‚๐˜€๐—ถ๐—ป๐—ฒ๐˜€๐˜€ ๐˜€๐˜๐—ฟ๐—ฎ๐˜๐—ฒ๐—ด๐˜† with ๐—บ๐—ถ๐—ป๐—ฑ๐—ณ๐˜‚๐—น and ๐—ด๐—ฟ๐—ผ๐˜‚๐—ป๐—ฑ๐—ฒ๐—ฑ ๐—น๐—ฒ๐—ฎ๐—ฑ๐—ฒ๐—ฟ๐˜€๐—ต๐—ถ๐—ฝ. I help you lead with clarity and calm so you can make confident decisions, scale sustainably, and protect your wellbeing. As a ๐˜„๐—ผ๐—ฟ๐—ธ๐—ถ๐—ป๐—ด ๐—บ๐—ผ๐—บ and ๐˜€๐—ฒ๐—ฟ๐—ถ๐—ฎ๐—น ๐˜๐—ฒ๐—ฐ๐—ต ๐—ฒ๐—ป๐˜๐—ฟ๐—ฒ๐—ฝ๐—ฟ๐—ฒ๐—ป๐—ฒ๐˜‚๐—ฟ, I understand the reality of balancing ambition, business, and family and bring that perspective to help you build a thriving and balanced life and business.

With ๐Ÿญ๐Ÿณ ๐˜†๐—ฒ๐—ฎ๐—ฟ๐˜€ ๐—ผ๐—ณ ๐—ฒ๐˜…๐—ฝ๐—ฒ๐—ฟ๐—ถ๐—ฒ๐—ป๐—ฐ๐—ฒ in ๐˜๐—ฒ๐—ฐ๐—ต ๐—ฐ๐—ผ๐—บ๐—ฝ๐—ฎ๐—ป๐—ถ๐—ฒ๐˜€, and a ๐—ฃ๐—ต๐—— ๐—ถ๐—ป ๐—–๐—ผ๐—บ๐—ฝ๐˜‚๐˜๐—ฒ๐—ฟ ๐—ฆ๐—ฐ๐—ถ๐—ฒ๐—ป๐—ฐ๐—ฒ, I have led global product teams and delivered AI-powered business transformations. As former ๐—–๐—ต๐—ถ๐—ฒ๐—ณ ๐—ฃ๐—ฟ๐—ผ๐—ฑ๐˜‚๐—ฐ๐˜ ๐—ข๐—ณ๐—ณ๐—ถ๐—ฐ๐—ฒ๐—ฟ and ๐—–๐—ต๐—ถ๐—ฒ๐—ณ ๐—ง๐—ฒ๐—ฐ๐—ต๐—ป๐—ผ๐—น๐—ผ๐—ด๐˜† ๐—ข๐—ณ๐—ณ๐—ถ๐—ฐ๐—ฒ๐—ฟ, I helped scale products from concept to global enterprise adoption. Today, through ๐—ก๐—ฒ๐˜…๐—ฆ๐—ฐ๐—ฎ๐—น๐—ฒ, I help ๐—ป๐—ผ๐—ป-๐˜๐—ฒ๐—ฐ๐—ต๐—ป๐—ถ๐—ฐ๐—ฎ๐—น ๐—ฒ๐—ป๐˜๐—ฟ๐—ฒ๐—ฝ๐—ฟ๐—ฒ๐—ป๐—ฒ๐˜‚๐—ฟ๐˜€ use AI automation to streamline operations, strengthen retention, and accelerate growth.

Alongside mentorship, I offer a ๐—š๐—ฟ๐—ผ๐˜„๐˜๐—ต ๐—”๐—ฐ๐—ฐ๐—ฒ๐—น๐—ฒ๐—ฟ๐—ฎ๐˜๐—ถ๐—ผ๐—ป ๐—ฃ๐—ฎ๐—ฐ๐—ธ๐—ฎ๐—ด๐—ฒ:

โœ… ๐—˜๐˜…๐—ฒ๐—ฐ๐˜‚๐˜๐—ถ๐˜ƒ๐—ฒ ๐—ฎ๐—ป๐—ฑ ๐—Ÿ๐—ฒ๐—ฎ๐—ฑ๐—ฒ๐—ฟ๐˜€๐—ต๐—ถ๐—ฝ ๐—”๐—ฑ๐˜ƒ๐—ถ๐˜€๐—ผ๐—ฟ๐˜† โ€“ define objectives and align priorities.
โœ… ๐—ฃ๐—ฎ๐—ฟ๐˜๐—ป๐—ฒ๐—ฟ๐˜€๐—ต๐—ถ๐—ฝ ๐—˜๐—ฐ๐—ผ๐˜€๐˜†๐˜€๐˜๐—ฒ๐—บ ๐—”๐—ฐ๐—ฐ๐—ฒ๐˜€๐˜€ โ€“ connect with partners for grants and funding.
โœ… ๐—”๐—œ ๐—”๐˜‚๐˜๐—ผ๐—บ๐—ฎ๐˜๐—ถ๐—ผ๐—ป ๐——๐—ฒ๐—น๐—ถ๐˜ƒ๐—ฒ๐—ฟ๐˜† โ€“ design and launch AI Agents for your workflows.

Beyond work, I am an avid traveler, camper, and photographer, passionate about longevity and healthy family lifestyles.

Skills

Business Strategy Business Growth Entrepreneurship Lean Startup Product Strategy Product Leadership Go-to-Market Team Leadership Small Business Scaling Small Business Automation AI Automation Executive Presence Product-Led Transformation Leadership Career Growth Product Startup Scale