I run Friction, where I mentor founders and small business owners through the messy early stages—the stretch between idea and traction where most people get stuck. I help build smarter operations, clearer marketing, and strategies that turn effort into momentum. My focus is execution: fewer mistakes, better decisions, and systems that make growth easier instead of harder.

I also own The Pilates Circuit, a premium Pilates studio with two locations in New York City. Running a brick-and-mortar business here has put me in the trenches: pricing that works, retention that sticks, hiring when you can't afford to get it wrong, customer experience that drives referrals, managing cash flow, and the constant discipline of prioritizing what actually moves the needle versus what just feels productive.

Before launching Friction, I was COO of Tacklebox Accelerator, where I worked with hundreds of founders on finding first customers, building early traction, and getting ready to raise capital. The pattern was always the same: cut through the noise, focus on what creates real progress, and stop doing things that don't matter yet.

I mentor best when we're being honest, specific, and tactical. We'll identify exactly what's not working, why it's not working, and you'll leave with a plan you can act on immediately, not in six months, not after another brainstorm session. If you're willing to be direct about where you're stuck, I'll help you get unstuck.