Tarsi Luo

CEO @ FMCG companies 13 years experience of helping brands grow and export to Asia
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Tarsi Luo
CEO | MBA | AAICD | Executive Director | 40 under 40 Most influential Asian-Australian 2022

Tarsi Luo is one of Australia’s most influential under-40 CEOs, marketers and export leaders.

She is acknowledged for her outstanding leadership in the health and wellbeing sector, delivering unparalleled growth domestically and internationally through global export initiatives across Asia-Pacific, contributing to significant growth for Australian nutrition and complementary medicines brands.

With more than 13 years’ experience in senior management roles in China and Australia, Tarsi is as an outstanding creative thinker and achiever. She has overcome complex business challenges and achieved strong financial returns, irrespective of market conditions. With her broad geographic expertise, she enhances brand value, breaking down barriers and opening doors for new opportunities through her deep understanding of commerce, culture and unlocking potential in her teams.

Tarsi is an expert in helping Australian FMCG brands export into Asia, especially China, Japan, Korea, and emerging Southeast Asian markets like Vietnam. She understands the nuances of working in these markets and navigating local culture to unlock growth potential and establishing a brand for success. From marketing to manufacturing, she is one of the most sought-after business leaders in Asia-Pacific.


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