Adhoc Consultation
with Samuel Ficek
45 minute adhoc session Read more
Scheduling conflict? No-show? Cancel session & get your money back instantly.
About this session
45 minute adhoc session
Your mentor
I specialise in helping early-stage startups develop and implement scalable SEO strategies - while avoiding the common pitfalls that can stall growth or become costly to fix later.
With over ten years' experience across SMBs, startups, enterprise, and my own e-commerce business, I bring a practical, strategic approach to organic growth. I’ve led SEO at two of Australia’s most successful startups (Canva and Uber Car Share)and I understand how to balance long-term growth with short-term priorities.
While SEO is my specialism, I take a broader view of marketing. I hold a Diploma in Digital Marketing from the IDM and have worked closely with cross-functional teams across paid media, product, data, PR, and brand. I know how SEO fits within the wider picture—and how to communicate its value to stakeholders at all levels.
Alongside deep expertise in technical, programmatic, and international SEO, I also bring:
- First-hand experience running an e-commerce business, and understanding the realities of growing a company from the inside
- Familiar with how AI and LLMs are reshaping search, and the evolving techniques to track and optimise performance. While terms like “AIO” and “GEO” are gaining traction, I view them as extensions of SEO rather than entirely new disciplines.
- Experience building and managing SEO teams, and aligning them with product and growth goals
If you're looking for a mentor to support your organic growth strategy, whether you're a solo founder, a junior marketer, or building out a team, I’d love to chat.
Ps. If you're looking for career coaching /interview prep / resume advice, I can help with that too - drop me a message :)
What mentees say
“Working with him as my mentor was a great experience. He helped me improve my analytics skills significantly, especially in GA4 and Excel, while also teaching me how to think more strategically about data. His explanati…”
Sandra
Lite Plan · 2 months
“From Sam's mentorship across a handful of half hour calls I quickly went from staring at data in SEO tools to feeling more comfortable in knowing how to approach SEO & content, and what the process looks like.”
Jamie
Lite Plan · 11 months
“Samuel is an exceptional mentor. He provided the clear direction and expert guidance I needed to land my first international remote role. From perfecting my resume to sharpening my interview skills, his support was top-…”
Salma Dliya
Lite Plan · 1 month
“Sam has been a great mentor over the past few months. Since I come from a background completely outside of SEO, he has been especially helpful in getting me unstuck whenever I overcomplicate things or run into problems.…”
Mizuki
Lite Plan · 2 months
“Sam gave me some valuable tips for localizing our website to other languages. As in our previous sessions, he was to the point and actionable, which is what I was looking for. Everything's up and running for now, so I'm…”
Kacper
Standard Plan · 1 month
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