Deep-dive Strategy Call with

A one-off 90-min deep-dive to tackle a specific challenge or decision, whether that’s refining your go-to-market, pressure-testing a growth strategy, or mapping options for a critical next step.

Includes pre-call prep so we hit the ground running, and a written summary of recommendations after the session.

I’m not a marketing expert.

I’m a B2B operator who understands marketing—and how startups actually work.

For 12+ years I've led GTM at high-growth B2B SaaS companies. As SVP Marketing at UserZoom, I scaled ARR from $25M to $80M over three years, generating $18M in marketing pipeline each quarter. Before that, I built the marketing function at WhatUsersDo from scratch, leading it through to acquisition. More recently as VP Marketing at Insight Partners-backed Sedna, I built a high-performing team that took marketing's share of new-business pipeline from 10% to 35%.

My real job wasn’t ads or campaigns. It was helping CEOs and teams make better decisions when the stakes were high.

I work with founders and marketers who need clearer thinking, sharper judgment, and a partner to sanity-check the big calls: the ones involving people, money and direction.

Most people come to me when they've hit an inflection point, and realise the answer isn't another podcast or AI-generated playbook. They need to distil their options and move the hell forward with confidence.

I provide strategic perspective, operator judgement and decisive clarity. I'm not your boss, your therapist, or a consultant who'll drown you in slides. But I will tell you the truth and keep you focused on what matters.

If you’re looking for hands-on execution or tactical asset reviews, that’s not me.

If you want clearer thinking, better decisions, and momentum in the right direction, let’s talk.