Deep-dive Strategy Call
with Tom Lloyd
A one-off 90-min deep-dive to tackle a specific challenge or decision, whether that’s refining your go-to-market, pressure-testing a growth strategy, or mapping options for a critical next step. Includes pre-call … Read more
Scheduling conflict? No-show? Cancel session & get your money back instantly.
Only 2 spots left
About this session
A one-off 90-min deep-dive to tackle a specific challenge or decision, whether that’s refining your go-to-market, pressure-testing a growth strategy, or mapping options for a critical next step.
Includes pre-call prep so we hit the ground running, and a written summary of recommendations after the session.
Your mentor
I’m not a marketing expert.
I’m a B2B operator who understands marketing—and how startups actually work.
For 12+ years I've led GTM at high-growth B2B SaaS companies. As SVP Marketing at UserZoom, I scaled ARR from $25M to $80M over three years, generating $18M in marketing pipeline each quarter. Before that, I built the marketing function at WhatUsersDo from scratch, leading it through to acquisition. More recently as VP Marketing at Insight Partners-backed Sedna, I built a high-performing team that took marketing's share of new-business pipeline from 10% to 35%.
My real job wasn’t ads or campaigns. It was helping CEOs and teams make better decisions when the stakes were high.
I work with people who don't have a senior operator in the business to sanity-check their thinking (usually the decisions involving people, money and direction).
- Founders: making the big go-to-market calls—positioning, channels, who to hire—with no one experienced to pressure-test them.
- Marketers: the lone or first-time in-house hire, pulled in ten directions and unsure what to ignore and how to progress beyond fire-fighting
Most people come to me when they've hit an inflection point, and realise the answer isn't another podcast or AI-generated playbook. They need to distil their options and move the hell forward with confidence.
I provide strategic perspective, operator judgement and decisive clarity. I'm not your boss, your therapist, or a consultant who'll drown you in slides. But I will tell you the truth and keep you focused on what matters.
If you’re looking for hands-on execution or tactical asset reviews, that’s not me.
If you want clearer thinking, better decisions, and momentum in the right direction, let’s talk.
What mentees say
“Tom is a great mentor!”
Tobias
Lite Plan · 9 months
“Tom is a fantastic mentor. I made a career pivot into marketing after over 10 years in education and was struggling with serious imposter syndrome and overwhelm. I decided to seek out a mentor to help me improve my conf…”
Jessica
Standard Plan · 8 months
“Tom has been an incredible mentor! Incredibly patient, always asks good questions and has helped me center our marketing strategy around our core values, so it feels incredibly well-aligned with how I want to work.”
Simon
Standard Plan · 6 months
“Tom is fantastic. He forced me to face some realities about what I was avoiding, what my blockers were, to launching my product. Then gave me the tools to overcome those. I'm still a work in progress but already feel a …”
Steve
Standard Plan · 1 month
“As a career coach, Tom had so many practical insights to offer. I came from a corporate background and had some understanding of the startup space; working with Tom helped me fill in some key gaps. Above all, I enjoy…”
Kristen
Standard Plan · 7 months
Frequently asked questions
What exactly is a session?
A session is a focused one-on-one call with your mentor. Use it to get feedback, work through a specific problem, review your work, or get unstuck. You reserve up to 1 hour 30 min of their time.
How do I pick a time?
After checkout you pick a slot from Tom's live availability, and it's confirmed on the spot.
How does the session take place?
Sessions happen over video call. Your mentor shares the meeting link ahead of time, so all you need is a quiet spot and a stable connection.
Can I reschedule?
Yes, up to 24 hours before the session. Message your mentor and find a new time that works for both of you.
What if my mentor doesn't show up?
You're protected. If a mentor is a no-show, it takes one click to cancel and get your money back, no questions asked.
How do refunds work?
You pay securely by card at checkout. If the session can't go ahead, you can cancel and get your money back instantly from your dashboard.
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Scheduling conflict? No-show? Cancel session & get your money back instantly.
Only 2 spots left