Healthcare & MedTech Marketing Strategy Review

with Ikram Guerd

Have a marketing strategy for your healthcare, MedTech, Women's Health, diagnostics, or Digital Health company and want an experienced industry perspective before you execute? In this focused 45-minute session, I’ll … Read more

45 min Book a time instantly

Continue to booking – $149

Ikram Guerd

MedTech Leader, General Manager & CMO

$149 one session

Continue to booking

Scheduling conflict? No-show? Cancel session & get your money back instantly.

Only 4 spots left

About this session

Have a marketing strategy for your healthcare, MedTech, Women's Health, diagnostics, or Digital Health company and want an experienced industry perspective before you execute?

In this focused 45-minute session, I’ll review your existing marketing strategy and help you identify what’s strong, what’s missing, and where to focus to drive adoption and commercial traction.

Healthcare marketing is different. Success requires more than strong messaging; it means understanding complex stakeholder ecosystems, long adoption cycles, clinical evidence, KOL engagement, and the realities of bringing healthcare innovation to market.

Depending on your priorities, we can review:
• Target customers, users, buyers, and healthcare stakeholders
• Positioning and clinical value proposition
• Messaging and differentiation
• HCP and/or patient engagement strategy
• KOL and clinical advocacy strategy
• Product launch and market-development activities
• Conferences, digital, content, and education strategy
• Lead generation and sales enablement
• Marketing and commercial alignment
• KPIs and measurement

With 20+ years across healthcare marketing, MedTech, diagnostics, startups, and commercialization, I bring both corporate and early-stage experience—including launching healthcare innovations and building markets around new technologies.

Share your strategy or key materials in advance, and we’ll focus our time on the areas where an outside healthcare perspective can add the most value.

You’ll leave with clear feedback on what to keep, strengthen, rethink, or deprioritize, to get ready for your next steps.

Best for: Healthcare, MedTech, FemTech, diagnostics, and Digital Health founders and marketing leaders preparing for a launch, building adoption, entering a new market, or scaling their commercial activities.

Ready to review your healthcare marketing strategy? Book your 45-minute review and let’s discuss your plan.

Your mentor

👋 Hi there,
I help ambitious professionals and founders turn experience, ideas, and uncertainty into a clear path forward.

With 20+ years of experience across healthcare, MedTech, FemTech, diagnostics, and consumer marketing, I’ve built my career between Europe and the U.S., from global companies such as Procter & Gamble and Danaher to leading the U.S. commercialization of an innovative women’s health MedTech startup.

Today, I work with startups and healthcare innovators on go-to-market strategy, positioning, commercialization, U.S. market entry, and growth. I’m also passionate about helping professionals navigate their own careers—whether that means stepping into leadership, transitioning into healthcare, moving from corporate to startup, building a personal brand, or figuring out what comes next.

Having mentored 100+ professionals worldwide, I know that the most valuable mentoring goes beyond generic career advice. My approach is practical, candid, and action-oriented. We’ll identify where you want to go, what may be holding you back, and the concrete steps that can move you forward.

I can particularly help you with:

• Career strategy, transitions, and leadership growth
• Marketing, brand, and go-to-market strategy
• Breaking into or advancing within healthcare, MedTech, and FemTech
• Moving from corporate environments to startups or vice versa
• U.S. market entry and navigating European vs. U.S. business environments
• Startup positioning, commercialization, and early-stage growth
• Personal branding, networking, interviews, and executive communication
• Building confidence and clarity around your next professional move

I’ve built a career across countries, industries, company sizes, and leadership roles, so I understand that careers are rarely linear. Sometimes you need a strategy. Sometimes you need a sounding board. And sometimes you need someone who will challenge your assumptions and help you take the next step.

If you’re looking for a mentor who combines strategic thinking with practical, real-world experience, I’d be happy to work with you.

Frequently asked questions

What exactly is a session?

A session is a focused one-on-one call with your mentor. Use it to get feedback, work through a specific problem, review your work, or get unstuck. You reserve up to 45 min of their time.

How do I pick a time?

After checkout you pick a slot from Ikram's live availability, and it's confirmed on the spot.

How does the session take place?

Sessions happen over video call. Your mentor shares the meeting link ahead of time, so all you need is a quiet spot and a stable connection.

Can I reschedule?

Yes, up to 24 hours before the session. Message your mentor and find a new time that works for both of you.

What if my mentor doesn't show up?

You're protected. If a mentor is a no-show, it takes one click to cancel and get your money back, no questions asked.

How do refunds work?

You pay securely by card at checkout. If the session can't go ahead, you can cancel and get your money back instantly from your dashboard.

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