Startup Advisory Board & Strategic Advisory

Building a company is hard. Running one as it grows can be even harder. I've spent 22 years doing both, and I can help you figure out what to do next.
I've spent my career as a CEO and COO, building businesses, launching products, scaling teams, fixing underperforming operations, and navigating the decisions that determine whether a company grows or gets stuck.
Some highlights along the way:
- Built a SaaS business from zero to a €20M+ valuation in under a year.
- Led a $40.8M company exit, including due diligence and transition.
- More than doubled profits, from $10M to $22M, across four brands in under two years.
- Launched two products that reached mid-six-figure MRR within their first year.
- Built and led international teams of 200+ people.
- Helped 40+ businesses grow, from early-stage startups to international companies.
Today, I run Growth Geek, working with founders and investors to build, fix, and scale companies.
Who can I help?
Early-stage founders: From validating ideas and building business models to finding product-market fit, launching, acquiring customers, and preparing to raise capital.
Funded startups: Turning investment into results. GTM, financial planning, hiring, leadership, operations, and the challenges that come with scaling.
Established founders & CEOs: Stalled growth, profitability, organizational chaos, difficult strategic decisions, restructuring, and exit preparation.
New & aspiring executives: Stepping into leadership, building teams, managing budgets and becoming a more effective CEO, COO or C-level leader.
What can we work on?
- Startup strategy, business models & product-market fit
- GTM, customer acquisition & revenue growth
- Fundraising, pitch decks & investor readiness
- Financial modeling, unit economics & forecasting
- Product strategy, pricing & monetization
- Hiring, organizational design & leadership
- Scaling operations, processes & automation
- Turnarounds, restructuring & profitability
- M&A, due diligence & exit preparation
What should you expect from me?
Bring me the real problem. The business model that doesn't add up. The GTM strategy that isn't delivering. The financial projection you're unsure about. The team that's driving you crazy. The decision you've been putting off.
We'll pull it apart, challenge the assumptions, look at the numbers, and figure out what makes sense.
I'm direct, practical, and comfortable asking uncomfortable questions. I'll share what's worked, what hasn't, and what I'd be thinking about if I were sitting in your chair.
I've made plenty of mistakes over two decades. You might as well learn from mine instead of making all of your own.
If you're building or running a company and could use an experienced CEO in your corner, let's talk.