Why New Managers Need to Stop Winning Their Team’s Deals

One of the biggest leadership shifts isn't learning how to lead. It's learning when to step back so your team can step up.
Meci van der Veen
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The transition nobody prepares you for

One of the biggest transitions I’ve seen people struggle with isn’t becoming a manager. It’s letting go of the habits that made them successful in the first place.

Most new leaders are promoted because they’re exceptional individual contributors. They’ve built credibility by knowing the product inside out, handling difficult customer conversations, rescuing complex deals and consistently delivering results. Those behaviours are rewarded throughout someone’s career, so it’s only natural that they continue once they step into leadership.

The challenge is that leadership changes the definition of success. You’re no longer measured by the deals you close or the problems you solve yourself. Your success becomes increasingly tied to the growth of the people around you. That’s a much harder shift than most organisations prepare people for.

Why it’s so difficult to let go

Looking back at my own experience, I don’t think I stepped into deals because I didn’t trust my team. Quite the opposite. I cared deeply about helping them succeed.

Whenever someone was facing a difficult customer conversation or an important negotiation, it felt almost irresponsible not to contribute. I had experience they didn’t yet have. If I could help them avoid a mistake or increase the chances of winning, why wouldn’t I?

The immediate outcome was usually positive. The customer meeting went well, the deal moved forward and everyone left feeling that we’d accomplished something together.

What I didn’t recognise at the time was the longer-term impact of those interactions. Every time I became the person who solved the problem, I unintentionally reinforced the idea that the best answers came from me. Without meaning to, I was making myself part of every important decision.

The cost isn’t visible immediately

This is why I think many first-time managers miss it.

Nothing goes obviously wrong in the beginning. In fact, your team often appreciates your involvement. Decisions get made quickly, customers receive good outcomes and the business keeps moving.

The downside only becomes visible months later. People start checking every decision with you. They become hesitant to move without your input, not because they lack capability, but because that’s the pattern you’ve created together. At the same time, your calendar becomes fuller, you’re involved in more meetings than you should be and you start wondering why everything seems to depend on you.

Most leaders describe this as feeling overwhelmed. I think it’s often something else. It’s a sign that we’ve built a team that’s dependent on our judgement instead of confident in its own.

The temptation to prove your value

I also think there’s something else happening that isn’t talked about enough.

When you become a manager, there’s often an unspoken pressure to prove you deserved the promotion. Many new leaders feel they need to demonstrate their expertise in every meeting because that’s what built their credibility before. If a difficult question comes up, they answer it. If a deal is drifting, they jump in. If a customer pushes back, they take over the conversation.

I’ve seen this happen countless times, and if I’m honest, I’ve recognised it in myself as well. It comes from a good place. You want your team to succeed, you want the business to perform and you want people to see that you can lead. The irony is that the behaviours that make you feel valuable in the short term often limit your impact in the long term.

The strongest leaders I’ve worked with don’t feel the need to demonstrate their expertise in every conversation. Their confidence comes from something different. They’re comfortable creating space for other people to think, even when that means the meeting moves a little slower or the answer isn’t as polished as the one they could have given themselves. They understand that every coaching conversation is an investment. The return isn’t measured at the end of the meeting. It’s measured months later, when someone confidently handles a situation they once would have escalated.

The question that changed my approach

Over time, I started approaching coaching conversations differently. Before walking into a one-on-one or a deal review, I’d ask myself a simple question: What outcome am I trying to create here?

Was I trying to help close this particular opportunity, or was I trying to develop someone who could confidently handle opportunities like this long after our conversation had ended?

That single question changed the way I listened. Instead of immediately offering solutions, I became more interested in understanding how the other person was thinking. I’d ask what outcome they wanted, what options they had considered, what they believed the biggest risk was and what they would do if I wasn’t available. More often than not, they already had the answer. They simply needed the space and confidence to arrive there themselves.

There were also times when they reached a different conclusion than I would have. Occasionally they made a decision that I knew carried more risk. Every instinct told me to step in and redirect them. Sometimes I did. More often, I let them own the decision and supported them through the outcome. Those moments weren’t always comfortable, but they were often the ones that accelerated growth the most. Experience is difficult to replace, and confidence is rarely built by borrowing someone else’s judgement.

Coaching doesn’t mean staying silent

None of this means leaders should stop sharing their experience. There are moments when being direct is absolutely the right approach. If someone is navigating unfamiliar territory, time is limited or the business is exposed to unnecessary risk, your responsibility is to provide guidance.

The difference is that guidance shouldn’t become your default setting. Before jumping in, I’ve learned to pause and ask whether I’m helping someone build capability or simply removing today’s obstacle. One creates long-term value. The other creates short-term relief.

Finding that balance is still something I work on. Leadership isn’t about choosing between coaching and directing. It’s about knowing which one serves the person in front of you and the situation you’re in. Some conversations need advice. Others need patience. Learning to recognise the difference is one of the most valuable leadership skills I’ve developed.

Looking back, I’d do it differently

If I could go back and give advice to myself as a first-time manager, it wouldn’t be about forecasting, hiring or running better one-on-ones. Those are all skills you learn with time.

I’d remind myself that leadership isn’t about carrying the team. It’s about creating the conditions for other people to carry themselves.

I would probably spend less time thinking about what I was going to say in a coaching conversation and more time thinking about what I wanted the other person to discover by the end of it. That’s a subtle difference, but it completely changes the dynamic. One approach starts with your own expertise. The other starts with the other person’s potential.

Over the years, I’ve realised that some of the conversations I’m most proud of weren’t the ones where I had the perfect answer. They were the ones where someone left the room thinking differently about themselves. Sometimes that meant helping them see a solution they hadn’t considered. Other times it simply meant giving them enough confidence to trust their own judgement.

Those moments rarely feel dramatic at the time. They don’t show up in quarterly business reviews or performance dashboards. Yet when you look back over a career, those are often the conversations people remember. They’re also the conversations that shape future leaders.

Leadership is about creating independence

The longer I’ve been leading teams, the more I’ve realised that the best leaders gradually make themselves less central to everyday decisions. Not because they become less valuable, but because they’ve invested enough in their people that the team no longer depends on them for every answer.

That’s probably the biggest mindset shift I’ve experienced in leadership. Early in my career, I believed my value came from knowing the answer. Today, I think it comes from creating an environment where other people become confident enough to find their own.

When that starts happening, something interesting changes. Decisions happen faster, people take more ownership and the quality of conversations improves because your team isn’t looking to you for permission. They’re looking to you for perspective.

In the end, I don’t think leadership is measured by how often people come to you with answers. It’s measured by how often they stop needing them.

The real shift happens when your role changes from being the person who solves the biggest problems to being the person who develops people capable of solving them on their own. That’s a slower way to lead, and sometimes a less visible one, but I’ve come to believe it’s where leadership creates its greatest impact.

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