Top Conversion Rate Optimization books recommended by experts

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Table of Contents

Fundamentals of Conversion Rate Optimization

Understanding the concepts of Conversion Rate Optimization starts with understanding the fundamentals. On your way to mastery, it's crucial for you to understand how certain concepts were derived, and why things work like they do. Starting with these resources is the best way to do so.

Opting in to Optimization: How Successful E-commerce Brands Convert More Customers, Increase Profits, and Create Raving Fans

With the explosion of direct-to-consumer online retailers, things have been heating up in the eCommerce industry. The differentiators of yesterday have become table stakes for modern brands - those that want to defend their position or gain market share will need to level up from foundational practices to advanced tactics. Opting in to Optimization provides a collection of principles that, whe…

Recommended by the experts and mentors at MentorCruise

Influence: The Psychology of Persuasion

In this highly acclaimed New York Times bestseller, Dr. Robert B. Cialdini—the seminal expert in the field of influence and persuasion—explains the psychology of why people say yes and how to apply these principles ethically in business and everyday situations.

Recommended by the experts and mentors at MentorCruise

You Should Test That: Conversion Optimization for More Leads, Sales and Profit Or The Art and Science of Optimized Marketing

Part science and part art, conversion optimization is designed to turn visitors into customers. Carefully developed testing procedures are necessary to help you fine-tune images, headlines, navigation, colors, buttons, and every other element, creating a website that encourages visitors to take the action you seek. This book guides you through creating an optimization strategy that supports yo…

Recommended by the experts and mentors at MentorCruise

Conversion Optimization: The Art and Science of Converting Prospects to Customers

Conversion Optimization offers practical advice on how to persuade visitors to make a buying decision -- without driving them away through data overload or tedious navigation. You'll learn how to use marketing principles, design, usability, and analytics on your site to increase your buyer-to-visitor ratio, whether you're involved with marketing or designing a large ecommerce site, or managing…

Recommended by the experts and mentors at MentorCruise

Making Websites Win: Apply the Customer-Centric Methodology That Has Doubled the Sales of Many Leading Websites

Most websites lose. Almost all of them. Many never make a profit. Others are successful at first, and then get crushed by competitors. This book is about how to buck the trend--to make websites that customers love and that are outrageously profitable.

Recommended by the experts and mentors at MentorCruise

Landing Page Optimization

Effective Internet marketing requires that you test and optimize your landing pages to maximize exposure and conversion rate. This second edition of a bestselling guide to landing page optimization includes case studies with before-and-after results as well as new information on web site usability. It covers how to prepare all types of content for testing, how to interpret results, recognize t…

Recommended by the experts and mentors at MentorCruise

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Need help with data science and machine learning skills? I can guide you to the next level. Together, we'll create a personalized plan based on your unique goals and needs. Whether you want to build a strong portfolio of projects, improve your programming skills, or advance your career to the …

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I am a Senior Software Engineer at Booking.com, the largest travel company in the world. Before joining here, I was working as a Senior Software Engineer at Grab, the leading delivery, mobility, financial, and enterprise services company in Southeast Asia. In my career so far, I have always been working …

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As someone who comes from a non-computer science background, I understand the doubts that can come with making a career switch. However, I'm excited to share my personal experience of successfully transitioning into the tech industry, particularly within the fintech sector. Over the past five years, I have gained valuable …

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I am a Software Engineer with very deep knowledge of back-end systems, cloud infrastructure, databases, data engineering, and building data-driven products and services. I've been coding since my school days and have spent a good part of the last decade and a half writing code. I'm a self-taught programmer, and …

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Hello there. 👋 My name is Jake. I am a software engineer based in Sydney. I have more than 15 years of experience in software engineering and have spent half of it in senior and technical leadership roles. I have a passion for finding user-friendly solutions to complex problems, and …

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With over five years of experience in growth marketing across B2B and B2C spaces—on both the agency and client side—I’ve seen it all. Navigating the wild world of digital marketing can feel like trying to assemble IKEA furniture without the instructions. But don’t worry—I’m here to help you make sense …

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  • "Naz is an amazing person and a wonderful mentor. She is supportive and knowledgeable with extensive practical experience. Having been a manager at Netflix, she also knows a ton about working with teams at scale. Highly recommended."

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