Top Conversion Rate Optimization books recommended by experts

At MentorCruise, we are all about making the most out of the experience of others. As part of that, we've connected and asked dozens of experts and professionals about their favourite Conversion Rate Optimization books – and here are the answers.

Table of Contents

Fundamentals of Conversion Rate Optimization

Understanding the concepts of Conversion Rate Optimization starts with understanding the fundamentals. On your way to mastery, it's crucial for you to understand how certain concepts were derived, and why things work like they do. Starting with these resources is the best way to do so.

Opting in to Optimization: How Successful E-commerce Brands Convert More Customers, Increase Profits, and Create Raving Fans

With the explosion of direct-to-consumer online retailers, things have been heating up in the eCommerce industry. The differentiators of yesterday have become table stakes for modern brands - those that want to defend their position or gain market share will need to level up from foundational practices to advanced tactics. Opting in to Optimization provides a collection of principles that, whe…

Recommended by the experts and mentors at MentorCruise

Influence: The Psychology of Persuasion

In this highly acclaimed New York Times bestseller, Dr. Robert B. Cialdini—the seminal expert in the field of influence and persuasion—explains the psychology of why people say yes and how to apply these principles ethically in business and everyday situations.

Recommended by the experts and mentors at MentorCruise

Trustworthy Online Controlled Experiments

Getting numbers is easy; getting numbers you can trust is hard. This practical guide by experimentation leaders at Google, LinkedIn, and Microsoft will teach you how to accelerate innovation using trustworthy online controlled experiments, or A/B tests.
"A/B testing is the gold standard of creating verifiable and repeatable experiments, and this book is its definitive text" -- Steve Blank, …

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E-COMMERCE CONVERSION RATE OPTIMIZATION:: MORDEN WAY TO BECOME SUCCESSFUL & RICH, STRATEGIES FOR BOOSTING E-COMMERCE SALES AND INGENIOUS METHODS FOR BECOMING ... INNOVATING BUSINESSES & VENTURES SECRETS)

In the fast universe of electronic business, accomplishment depends on your ability to stay ready, embrace progression, and tap into the knowledge of industry pioneers. To drive your electronic store's advantage higher than at any other time, we've made areas of strength for a, determined plan that will spur a flexible change in your manner to manage change rate upgrade. This course of action,…

Recommended by the experts and mentors at MentorCruise

Making Websites Win: Apply the Customer-Centric Methodology That Has Doubled the Sales of Many Leading Websites

Most websites lose. Almost all of them. Many never make a profit. Others are successful at first, and then get crushed by competitors. This book is about how to buck the trend--to make websites that customers love and that are outrageously profitable.

Recommended by the experts and mentors at MentorCruise

Landing Page Optimization

Effective Internet marketing requires that you test and optimize your landing pages to maximize exposure and conversion rate. This second edition of a bestselling guide to landing page optimization includes case studies with before-and-after results as well as new information on web site usability. It covers how to prepare all types of content for testing, how to interpret results, recognize t…

Recommended by the experts and mentors at MentorCruise

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I am a Senior Software Engineer at Booking.com, the largest travel company in the world. Before joining here, I was working as a Senior Software Engineer at Grab, the leading delivery, mobility, financial, and enterprise services company in Southeast Asia. In my career so far, I have always been working …

$160 / month

Only 3 Spot Left

With 17+ years of experience in the industry, I have worked as a tester, a lead/manager, and as a developer. I have worked on large teams (OneDrive, Power Automate), as well as taking a v1 product from inception to running at a global scale. Delivering interviews, designing systems to work …

$340 / month

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I am Engineering Manager with about seven years of experience in leadership roles and about 15 years of experience in Software Development. I have worked in different domains and technologies including retail, banking and productivity tools. Currently, I work for Microsoft building Microsoft Whiteboard in the Office Product Group. As …

$100 / month


👋 For nearly 10 years, I've been helping developers of all levels improve their technical skills, overcome fears of challenging tasks, and confidently climb the career ladder. My 5.0-star rating from 36 students on this platform alone proves I’m pretty good at it. 🔥Why should you choose me? Throughout my …

$180 / month

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I have interviewed extensively throughout my career at 4+ startups and in roles at Netflix as a Staff Engineer, and at LinkedIn for various levels from L3 to L6 in UI and front-end engineering. My experience includes assessing candidates across a spectrum of technical skills, problem-solving abilities, and cultural fit. …

$240 / month

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After 2 decades in Tech, leading software engineering teams at both Google, Microsoft, and studying coaching at Stanford, I would love to give back to the community, and spread my mentorship and coaching help to more engineers. Transforming someone's career and helping others unlock their true potentials, has been one …

$180 / month

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  • "Naz is an amazing person and a wonderful mentor. She is supportive and knowledgeable with extensive practical experience. Having been a manager at Netflix, she also knows a ton about working with teams at scale. Highly recommended."

  • "Brandon has been supporting me with a software engineering job hunt and has provided amazing value with his industry knowledge, tips unique to my situation and support as I prepared for my interviews and applications."

  • "Sandrina helped me improve as an engineer. Looking back, I took a huge step, beyond my expectations."