At MentorCruise, we are all about making the most out of the experience of others. As part of that, we've connected and asked dozens of experts and professionals about their favourite Conversion Rate Optimization books – and here are the answers.
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Understanding the concepts of Conversion Rate Optimization starts with understanding the fundamentals. On your way to mastery, it's crucial for you to understand how certain concepts were derived, and why things work like they do. Starting with these resources is the best way to do so.
With the explosion of direct-to-consumer online retailers, things have been heating up in the eCommerce industry. The differentiators of yesterday have become table stakes for modern brands - those that want to defend their position or gain market share will need to level up from foundational practices to advanced tactics. Opting in to Optimization provides a collection of principles that, whe…
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Part science and part art, conversion optimization is designed to turn visitors into customers. Carefully developed testing procedures are necessary to help you fine-tune images, headlines, navigation, colors, buttons, and every other element, creating a website that encourages visitors to take the action you seek. This book guides you through creating an optimization strategy that supports yo…
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Getting numbers is easy; getting numbers you can trust is hard. This practical guide by experimentation leaders at Google, LinkedIn, and Microsoft will teach you how to accelerate innovation using trustworthy online controlled experiments, or A/B tests.
"A/B testing is the gold standard of creating verifiable and repeatable experiments, and this book is its definitive text" -- Steve Blank, …
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Search Engine Optimization (SEO) focuses on the principles that form the foundation of effective digital marketing strategies. It includes keyword research, on-page and off-page optimization techniques, technical SEO, and content creation. The essence of achieving a sustainable competitive advantage in the digital environment lies in the coherence and complementary usage of these aspects. SEO …
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Effective Internet marketing requires that you test and optimize your landing pages to maximize exposure and conversion rate. This second edition of a bestselling guide to landing page optimization includes case studies with before-and-after results as well as new information on web site usability. It covers how to prepare all types of content for testing, how to interpret results, recognize t…
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In the fast universe of electronic business, accomplishment depends on your ability to stay ready, embrace progression, and tap into the knowledge of industry pioneers. To drive your electronic store's advantage higher than at any other time, we've made areas of strength for a, determined plan that will spur a flexible change in your manner to manage change rate upgrade. This course of action,…
Recommended by the experts and mentors at MentorCruise
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