Top Conversion Rate Optimization books recommended by experts

At MentorCruise, we are all about making the most out of the experience of others. As part of that, we've connected and asked dozens of experts and professionals about their favourite Conversion Rate Optimization books – and here are the answers.

Table of Contents

Fundamentals of Conversion Rate Optimization

Understanding the concepts of Conversion Rate Optimization starts with understanding the fundamentals. On your way to mastery, it's crucial for you to understand how certain concepts were derived, and why things work like they do. Starting with these resources is the best way to do so.

E-COMMERCE CONVERSION RATE OPTIMIZATION:: MORDEN WAY TO BECOME SUCCESSFUL & RICH, STRATEGIES FOR BOOSTING E-COMMERCE SALES AND INGENIOUS METHODS FOR BECOMING ... INNOVATING BUSINESSES & VENTURES SECRETS)

In the fast universe of electronic business, accomplishment depends on your ability to stay ready, embrace progression, and tap into the knowledge of industry pioneers. To drive your electronic store's advantage higher than at any other time, we've made areas of strength for a, determined plan that will spur a flexible change in your manner to manage change rate upgrade. This course of action,…

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Trustworthy Online Controlled Experiments

Getting numbers is easy; getting numbers you can trust is hard. This practical guide by experimentation leaders at Google, LinkedIn, and Microsoft will teach you how to accelerate innovation using trustworthy online controlled experiments, or A/B tests.
"A/B testing is the gold standard of creating verifiable and repeatable experiments, and this book is its definitive text" -- Steve Blank, …

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Opting in to Optimization: How Successful E-commerce Brands Convert More Customers, Increase Profits, and Create Raving Fans

With the explosion of direct-to-consumer online retailers, things have been heating up in the eCommerce industry. The differentiators of yesterday have become table stakes for modern brands - those that want to defend their position or gain market share will need to level up from foundational practices to advanced tactics. Opting in to Optimization provides a collection of principles that, whe…

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Landing Page Optimization

Effective Internet marketing requires that you test and optimize your landing pages to maximize exposure and conversion rate. This second edition of a bestselling guide to landing page optimization includes case studies with before-and-after results as well as new information on web site usability. It covers how to prepare all types of content for testing, how to interpret results, recognize t…

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Making Websites Win: Apply the Customer-Centric Methodology That Has Doubled the Sales of Many Leading Websites

Most websites lose. Almost all of them. Many never make a profit. Others are successful at first, and then get crushed by competitors. This book is about how to buck the trend--to make websites that customers love and that are outrageously profitable.

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Conversion Optimization: The Art and Science of Converting Prospects to Customers

Conversion Optimization offers practical advice on how to persuade visitors to make a buying decision -- without driving them away through data overload or tedious navigation. You'll learn how to use marketing principles, design, usability, and analytics on your site to increase your buyer-to-visitor ratio, whether you're involved with marketing or designing a large ecommerce site, or managing…

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Additional Conversion Rate Optimization Reading

These books are not required for you to learn Conversion Rate Optimization, but they are highly recommended for you to deepen your knowledge.

You Should Test That: Conversion Optimization for More Leads, Sales and Profit Or The Art and Science of Optimized Marketing

Part science and part art, conversion optimization is designed to turn visitors into customers. Carefully developed testing procedures are necessary to help you fine-tune images, headlines, navigation, colors, buttons, and every other element, creating a website that encourages visitors to take the action you seek. This book guides you through creating an optimization strategy that supports yo…

Recommended by the experts and mentors at MentorCruise

This list is curated by MentorCruise and can include Amazon affiliate links. Have any other suggestions? Add here.

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As someone who comes from a non-computer science background, I understand the doubts that can come with making a career switch. However, I'm excited to share my personal experience of successfully transitioning into the tech industry, particularly within the fintech sector. Over the past five years, I have gained valuable …

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With over 15 years of expertise in product development, I am specialized in the developing of multi-tier, client-server, event-driven, and distributed applications. Over the past few years, I have worked on technology transformational projects for renowned organizations such as Volkswagen, SAP Labs, Transamerica, and AMEX. My core expertise includes: - …

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Hey there, fellow tech enthusiasts! I'm Saeed, a software engineer extraordinaire with a knack for turning coffee into code. With over 10 years of experience in the software development realm, I've witnessed the evolution from highly coupled monolithic software to the fascinating world of resilient and autonomous microservices applications. I …

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As a Senior Java Software Engineer, I possess over ten years of comprehensive experience in the field. I am also a certified AWS Solutions Architect, underscoring my proficiency in designing scalable, efficient, and robust cloud-based solutions. My expertise extends to working with distributed systems and managing big data projects, areas …

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I am a Senior Software Engineer at Booking.com, the largest travel company in the world. Before joining here, I was working as a Senior Software Engineer at Grab, the leading delivery, mobility, financial, and enterprise services company in Southeast Asia. In my career so far, I have always been working …

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