At MentorCruise, we are all about making the most out of the experience of others. As part of that, we have connected and asked dozens of experts and professionals about their favouriteConversion Rate Optimization books – and here are the answers.
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Understanding the concepts of Conversion Rate Optimization starts with understanding the fundamentals. On your way to mastery, it's crucial for you to understand how certain concepts were derived, and why things work like they do. Starting with these resources is the best way to do so.
In this highly acclaimed New York Times bestseller, Dr. Robert B. Cialdini—the seminal expert in the field of influence and persuasion—explains the psychology of why people say yes and how to apply these principles ethically in business and everyday situations.
Recommended by the experts and mentors at MentorCruise.
Part science and part art, conversion optimization is designed to turn visitors into customers. Carefully developed testing procedures are necessary to help you fine-tune images, headlines, navigation, colors, buttons, and every other element, creating a website that encourages visitors to take …
Recommended by the experts and mentors at MentorCruise.
Conversion Optimization offers practical advice on how to persuade visitors to make a buying decision -- without driving them away through data overload or tedious navigation. You'll learn how to use marketing principles, design, usability, and analytics on your site to increase your buyer-to-vi…
Recommended by the experts and mentors at MentorCruise.
Search Engine Optimization (SEO) focuses on the principles that form the foundation of effective digital marketing strategies. It includes keyword research, on-page and off-page optimization techniques, technical SEO, and content creation. The essence of achieving a sustainable competitive advan…
Recommended by the experts and mentors at MentorCruise.
Getting numbers is easy; getting numbers you can trust is hard. This practical guide by experimentation leaders at Google, LinkedIn, and Microsoft will teach you how to accelerate innovation using trustworthy online controlled experiments, or A/B tests.
"A/B testing is the gold standard of cr…
Recommended by the experts and mentors at MentorCruise.
With the explosion of direct-to-consumer online retailers, things have been heating up in the eCommerce industry. The differentiators of yesterday have become table stakes for modern brands - those that want to defend their position or gain market share will need to level up from foundational pr…
Recommended by the experts and mentors at MentorCruise.
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Leadership Mentee
"Naz is an amazing person and a wonderful mentor. She is supportive and knowledgeable with extensive practical experience. Having been a manager at Netflix, she also knows a ton about working with teams at scale. Highly recommended."
Engineering Mentee
"Brandon has been supporting me with a software engineering job hunt and has provided amazing value with his industry knowledge, tips unique to my situation and support as I prepared for my interviews and applications."
Web Development Mentee
"Sandrina helped me improve as an engineer. Looking back, I took a huge step, beyond my expectations."
Java Mentee
"Andrii is the best mentor I have ever met. He explains things clearly and helps to solve almost any problem. He taught me so many things about the world of Java in so a short period of time!"
Business Mentee
"Greg is literally helping me achieve my dreams. I had very little idea of what I was doing – Greg was the missing piece that offered me down to earth guidance in business."
Design Mentee
"Anna really helped me a lot. Her mentoring was very structured, she could answer all my questions and inspired me a lot. I can already see that this has made me even more successful with my agency."
