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Understanding the concepts of Conversion Rate Optimization starts with understanding the fundamentals. On your way to mastery, it's crucial for you to understand how certain concepts were derived, and why things work like they do. Starting with these resources is the best way to do so.
Conversion Optimization offers practical advice on how to persuade visitors to make a buying decision -- without driving them away through data overload or tedious navigation. You'll learn how to use marketing principles, design, usability, and analytics on your site to increase your buyer-to-vi…
Recommended by the experts and mentors at MentorCruise.
In the fast universe of electronic business, accomplishment depends on your ability to stay ready, embrace progression, and tap into the knowledge of industry pioneers. To drive your electronic store's advantage higher than at any other time, we've made areas of strength for a, determined plan t…
Recommended by the experts and mentors at MentorCruise.
Search Engine Optimization (SEO) focuses on the principles that form the foundation of effective digital marketing strategies. It includes keyword research, on-page and off-page optimization techniques, technical SEO, and content creation. The essence of achieving a sustainable competitive advan…
Recommended by the experts and mentors at MentorCruise.
Part science and part art, conversion optimization is designed to turn visitors into customers. Carefully developed testing procedures are necessary to help you fine-tune images, headlines, navigation, colors, buttons, and every other element, creating a website that encourages visitors to take …
Recommended by the experts and mentors at MentorCruise.
Getting numbers is easy; getting numbers you can trust is hard. This practical guide by experimentation leaders at Google, LinkedIn, and Microsoft will teach you how to accelerate innovation using trustworthy online controlled experiments, or A/B tests.
"A/B testing is the gold standard of cr…
Recommended by the experts and mentors at MentorCruise.
Effective Internet marketing requires that you test and optimize your landing pages to maximize exposure and conversion rate. This second edition of a bestselling guide to landing page optimization includes case studies with before-and-after results as well as new information on web site usabili…
Recommended by the experts and mentors at MentorCruise.
These books are not required for you to learn Conversion Rate Optimization, but they are highly recommended for you to deepen your knowledge.
With the explosion of direct-to-consumer online retailers, things have been heating up in the eCommerce industry. The differentiators of yesterday have become table stakes for modern brands - those that want to defend their position or gain market share will need to level up from foundational pr…
Recommended by the experts and mentors at MentorCruise.
Most websites lose. Almost all of them. Many never make a profit. Others are successful at first, and then get crushed by competitors. This book is about how to buck the trend--to make websites that customers love and that are outrageously profitable.
Recommended by the experts and mentors at MentorCruise.
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