Top Growth Marketing books recommended by experts

At MentorCruise, we are all about making the most out of the experience of others. As part of that, we've connected and asked dozens of experts and professionals about their favourite Growth Marketing books – and here are the answers.

Table of Contents

Fundamentals of Growth Marketing

Understanding the concepts of Growth Marketing starts with understanding the fundamentals. On your way to mastery, it's crucial for you to understand how certain concepts were derived, and why things work like they do. Starting with these resources is the best way to do so.

Contagious: Why Things Catch On

In Contagious, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. Learn how a luxury steakhouse found popularity through the lowly cheesesteak, why anti-drug commercials might have actually increased…

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Fitness Marketing Essentials: Unlocking Growth for Personal Trainers (Train The Trainers)

Fitness Marketing Essentialsis your comprehensive guide to building a thriving, sustainable personal training business. Written by Coach Zaib, an experienced fitness professional with a background in marketing, this book provides practical insights and step-by-step strategies tailored specifically for fitness entrepreneurs.
Inside, you’ll follow the journey of Justin, a personal trainer nav…

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Lean Marketing: More leads. More profit. Less marketing. (Lean Marketing Series)

You keep being told to do more marketing — more complex, more aggressive, and more expensive marketing. Chasing the latest bright, shiny object is exhausting. Increased efforts keep leading to disappointment. The overwhelm for entrepreneurs, marketers, and business leaders is real. There’s a better way.
The lean movement has transformed manufacturing and is now revolutionizing marketing. Sm…

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Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising

Bestselling author Ryan Holiday, the acclaimed marketing guru for many successful brands, authors, and musicians, explains the new rules in a book that has become a marketing classic in Silicon Valley and around the world. This new edition is updated with cutting-edge case studies of startups, brands, and small businesses.

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Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success

It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level recruiters, Facebook was MySpace’s sorry step-brother, and Uber was a scrappy upstart that didn’t stand a chance against the Go…

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A Practical Guide To Digital Marketing: Elevate Your Brand and Drive Business Growth

Digital marketing has changed the way businesses connect with their audiences. As technology continues to advance, the scope and methods of digital marketing are expanding, offering businesses numerous opportunities to reach potential customers more effectively and efficiently. This comprehensive overview explores the key components of digital marketing and outlines the various benefits it off…

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Additional Growth Marketing Reading

These books are not required for you to learn Growth Marketing, but they are highly recommended for you to deepen your knowledge.

Traction: How Any Startup Can Achieve Explosive Customer Growth

Smart entrepreneurs know that the key to success isn’t the originality of your offering, the brilliance of your team, or how much money you raise. It’s how consistently you can grow and acquire new customers (or, for a free service, users). That’s called traction, and it makes everything else easier—fund-raising, hiring, press, partnerships, acquisitions. Talk is cheap, but traction is hard ev…

Recommended by the experts and mentors at MentorCruise

This list is curated by MentorCruise and can include Amazon affiliate links. Have any other suggestions? Add here.

Augment your Growth Marketing books

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Who am I? I have 12 years hands-on expertise in building and managing innovative fintech and AI solutions. Currently, at Mastercard I'm a Technical co-founder of a portfolio of six fintech products, driving their end-to-end lifecycle from ideation to global market launch. Currently leading six teams totalling 110 team members. …

$110 / month


I specialise in supporting early-stage startups to devise and implement scalable SEO growth strategies while avoiding common pitfalls that can hinder growth and become costly to fix later. With over ten years experience, including five at two of Australia's most successful startups — Canva and Car Next Door (now Uber …

$180 / month

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I'm wondering, does this resonate? - In Sales but wondering if it’s really your thing - In Marketing and want to be more T-shaped - In Data and itching to make a bigger impact - In GTM but unsure of the right next move You might be thinking about this …

$120 / month


Tarsi Luo CEO | MBA | AAICD | Executive Director | 40 under 40 Most influential Asian-Australian 2022 Tarsi Luo is one of Australia’s most influential under-40 CEOs, marketers and export leaders. She is acknowledged for her outstanding leadership in the health and wellbeing sector, delivering unparalleled growth domestically and …

$350 / month

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I’m a marketing strategist, brand consultant, and Fractional CMO with 10+ years of experience helping startups, entrepreneurs, and growing businesses turn ideas into impact. I work hands-on with founders and small teams to clarify their brand, build high-converting strategies, and create marketing systems that drive real results. Whether you're refining …

$220 / month

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CEO of one of Australia’s most successful new businesses and only 29 years of age, Daniel Proctor, was never going to settle for an ordinary working life. With ‘hometowns’ all over the world and entrepreneurial blood pulsating through his veins, drive and enguinuity took this young man from stocking supermarket …

$240 / month

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