At MentorCruise, we are all about making the most out of the experience of others. As part of that, we have connected and asked dozens of experts and professionals about their favouriteGrowth Marketing books – and here are the answers.
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Understanding the concepts of Growth Marketing starts with understanding the fundamentals. On your way to mastery, it's crucial for you to understand how certain concepts were derived, and why things work like they do. Starting with these resources is the best way to do so.
Digital marketing has changed the way businesses connect with their audiences. As technology continues to advance, the scope and methods of digital marketing are expanding, offering businesses numerous opportunities to reach potential customers more effectively and efficiently. This comprehensiv…
Recommended by the experts and mentors at MentorCruise.
Bestselling author Ryan Holiday, the acclaimed marketing guru for many successful brands, authors, and musicians, explains the new rules in a book that has become a marketing classic in Silicon Valley and around the world. This new edition is updated with cutting-edge case studies of startups, b…
Recommended by the experts and mentors at MentorCruise.
You keep being told to do more marketing — more complex, more aggressive, and more expensive marketing. Chasing the latest bright, shiny object is exhausting. Increased efforts keep leading to disappointment. The overwhelm for entrepreneurs, marketers, and business leaders is real. There’s a bet…
Recommended by the experts and mentors at MentorCruise.
In Growth Hacking: Silicon Valley’s Best Kept Secret, growth consultants Raymond Fong and Chad Riddersen deconstruct the phenomenon used by Silicon Valley’s fast growing tech elite, growth hacking. Raymond and Chad’s framework, the ASP™, is an easy to understand growth marketing blueprint that e…
Recommended by the experts and mentors at MentorCruise.
"A shark’s bite has several layers of teeth that are always regrowing, making it an apex predator that has evolved to effectively catch its prey. Similarly, The Sharkbite Method™strategy has several layers of dynamic tactics that evolve over time to help companies catch the attention and busines…
Recommended by the experts and mentors at MentorCruise.
Smart entrepreneurs know that the key to success isn’t the originality of your offering, the brilliance of your team, or how much money you raise. It’s how consistently you can grow and acquire new customers (or, for a free service, users). That’s called traction, and it makes everything else ea…
Recommended by the experts and mentors at MentorCruise.
These books are not required for you to learn Growth Marketing, but they are highly recommended for you to deepen your knowledge.
Fitness Marketing Essentialsis your comprehensive guide to building a thriving, sustainable personal training business. Written by Coach Zaib, an experienced fitness professional with a background in marketing, this book provides practical insights and step-by-step strategies tailored specifical…
Recommended by the experts and mentors at MentorCruise.
This list is curated by MentorCruise and can include Amazon affiliate links. Have any other suggestions? Add here.
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