At MentorCruise, we are all about making the most out of the experience of others. As part of that, we've connected and asked dozens of experts and professionals about their favourite Growth Marketing books – and here are the answers.
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Understanding the concepts of Growth Marketing starts with understanding the fundamentals. On your way to mastery, it's crucial for you to understand how certain concepts were derived, and why things work like they do. Starting with these resources is the best way to do so.
In Contagious, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. Learn how a luxury steakhouse found popularity through the lowly cheesesteak, why anti-drug commercials might have actually increased…
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You keep being told to do more marketing — more complex, more aggressive, and more expensive marketing. Chasing the latest bright, shiny object is exhausting. Increased efforts keep leading to disappointment. The overwhelm for entrepreneurs, marketers, and business leaders is real. There’s a better way.
The lean movement has transformed manufacturing and is now revolutionizing marketing. Sm…
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"A shark’s bite has several layers of teeth that are always regrowing, making it an apex predator that has evolved to effectively catch its prey. Similarly, The Sharkbite Method™strategy has several layers of dynamic tactics that evolve over time to help companies catch the attention and business of their target audience."
The need for outsourced strategic marketing stems from a multitude o…
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Digital marketing has changed the way businesses connect with their audiences. As technology continues to advance, the scope and methods of digital marketing are expanding, offering businesses numerous opportunities to reach potential customers more effectively and efficiently. This comprehensive overview explores the key components of digital marketing and outlines the various benefits it off…
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Fitness Marketing Essentialsis your comprehensive guide to building a thriving, sustainable personal training business. Written by Coach Zaib, an experienced fitness professional with a background in marketing, this book provides practical insights and step-by-step strategies tailored specifically for fitness entrepreneurs.
Inside, you’ll follow the journey of Justin, a personal trainer nav…
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In Growth Hacking: Silicon Valley’s Best Kept Secret, growth consultants Raymond Fong and Chad Riddersen deconstruct the phenomenon used by Silicon Valley’s fast growing tech elite, growth hacking. Raymond and Chad’s framework, the ASP™, is an easy to understand growth marketing blueprint that empowers any business to apply growth hacking. The ASP™ was developed through their work in the tech …
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These books are not required for you to learn Growth Marketing, but they are highly recommended for you to deepen your knowledge.
It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level recruiters, Facebook was MySpace’s sorry step-brother, and Uber was a scrappy upstart that didn’t stand a chance against the Go…
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Smart entrepreneurs know that the key to success isn’t the originality of your offering, the brilliance of your team, or how much money you raise. It’s how consistently you can grow and acquire new customers (or, for a free service, users). That’s called traction, and it makes everything else easier—fund-raising, hiring, press, partnerships, acquisitions. Talk is cheap, but traction is hard ev…
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This list is curated by MentorCruise and can include Amazon affiliate links. Have any other suggestions? Add here.
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