Top Growth Marketing books recommended by experts

At MentorCruise, we are all about making the most out of the experience of others. As part of that, we've connected and asked dozens of experts and professionals about their favourite Growth Marketing books – and here are the answers.

Table of Contents

Fundamentals of Growth Marketing

Understanding the concepts of Growth Marketing starts with understanding the fundamentals. On your way to mastery, it's crucial for you to understand how certain concepts were derived, and why things work like they do. Starting with these resources is the best way to do so.

Growth Hacking: Silicon Valley's Best Kept Secret : Creative, Resourceful, High-leverage

In Growth Hacking: Silicon Valley’s Best Kept Secret, growth consultants Raymond Fong and Chad Riddersen deconstruct the phenomenon used by Silicon Valley’s fast growing tech elite, growth hacking. Raymond and Chad’s framework, the ASP™, is an easy to understand growth marketing blueprint that empowers any business to apply growth hacking. The ASP™ was developed through their work in the tech …

Recommended by the experts and mentors at MentorCruise

Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success

It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level recruiters, Facebook was MySpace’s sorry step-brother, and Uber was a scrappy upstart that didn’t stand a chance against the Go…

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Contagious: Why Things Catch On

In Contagious, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. Learn how a luxury steakhouse found popularity through the lowly cheesesteak, why anti-drug commercials might have actually increased…

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Traction: How Any Startup Can Achieve Explosive Customer Growth

Smart entrepreneurs know that the key to success isn’t the originality of your offering, the brilliance of your team, or how much money you raise. It’s how consistently you can grow and acquire new customers (or, for a free service, users). That’s called traction, and it makes everything else easier—fund-raising, hiring, press, partnerships, acquisitions. Talk is cheap, but traction is hard ev…

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Lean Marketing: More leads. More profit. Less marketing. (Lean Marketing Series)

You keep being told to do more marketing — more complex, more aggressive, and more expensive marketing. Chasing the latest bright, shiny object is exhausting. Increased efforts keep leading to disappointment. The overwhelm for entrepreneurs, marketers, and business leaders is real. There’s a better way.
The lean movement has transformed manufacturing and is now revolutionizing marketing. Sm…

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A Practical Guide To Digital Marketing: Elevate Your Brand and Drive Business Growth

Digital marketing has changed the way businesses connect with their audiences. As technology continues to advance, the scope and methods of digital marketing are expanding, offering businesses numerous opportunities to reach potential customers more effectively and efficiently. This comprehensive overview explores the key components of digital marketing and outlines the various benefits it off…

Recommended by the experts and mentors at MentorCruise

Additional Growth Marketing Reading

These books are not required for you to learn Growth Marketing, but they are highly recommended for you to deepen your knowledge.

Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising

Bestselling author Ryan Holiday, the acclaimed marketing guru for many successful brands, authors, and musicians, explains the new rules in a book that has become a marketing classic in Silicon Valley and around the world. This new edition is updated with cutting-edge case studies of startups, brands, and small businesses.

Recommended by the experts and mentors at MentorCruise

This list is curated by MentorCruise and can include Amazon affiliate links. Have any other suggestions? Add here.

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I’m a marketing strategist, brand consultant, and Fractional CMO with 10+ years of experience helping startups, entrepreneurs, and growing businesses turn ideas into impact. I work hands-on with founders and small teams to clarify their brand, build high-converting strategies, and create marketing systems that drive real results. Whether you're refining …

$220 / month

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I am a seasoned Marketing Executive with a proven track record of revenue growth, cross team collaboration and successful outcomes with experience scaling organizations from $1m to $350m+. Highlights of my career to date include: *A successful exit to Atlassian for $175M *Driving revenue growth, from $160M to $320M for …

$290 / month

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Who am I? I have 12 years hands-on expertise in building and managing innovative fintech and AI solutions. Currently, at Mastercard I'm a Technical co-founder of a portfolio of six fintech products, driving their end-to-end lifecycle from ideation to global market launch. Currently leading six teams totalling 110 team members. …

$110 / month


I help creators, coaches, and entrepreneurs build real brands, market better, create great content, and turn their knowledge into more income. If you’re done overthinking and ready to get clear, get paid, and stay consistent, you’re in the right place. I’ve spent over a decade running a top-ranked branding agency, …

$70 / month

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Ever wonder how some websites always seem to top Google searches? That's the art of SEO, and I've been mastering it for over a decade. My journey began with building my own e-commerce site from scratch. It was a crash course in what really works in the ever-shifting landscape of …

$140 / month

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I'm wondering, does this resonate? - In Sales but wondering if it’s really your thing - In Marketing and want to be more T-shaped - In Data and itching to make a bigger impact - In GTM but unsure of the right next move You might be thinking about this …

$120 / month

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