Top Growth Marketing books recommended by experts

At MentorCruise, we are all about making the most out of the experience of others. As part of that, we've connected and asked dozens of experts and professionals about their favourite Growth Marketing books – and here are the answers.

Table of Contents

Fundamentals of Growth Marketing

Understanding the concepts of Growth Marketing starts with understanding the fundamentals. On your way to mastery, it's crucial for you to understand how certain concepts were derived, and why things work like they do. Starting with these resources is the best way to do so.

Traction: How Any Startup Can Achieve Explosive Customer Growth

Smart entrepreneurs know that the key to success isn’t the originality of your offering, the brilliance of your team, or how much money you raise. It’s how consistently you can grow and acquire new customers (or, for a free service, users). That’s called traction, and it makes everything else easier—fund-raising, hiring, press, partnerships, acquisitions. Talk is cheap, but traction is hard ev…

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Fitness Marketing Essentials: Unlocking Growth for Personal Trainers (Train The Trainers)

Fitness Marketing Essentialsis your comprehensive guide to building a thriving, sustainable personal training business. Written by Coach Zaib, an experienced fitness professional with a background in marketing, this book provides practical insights and step-by-step strategies tailored specifically for fitness entrepreneurs.
Inside, you’ll follow the journey of Justin, a personal trainer nav…

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Contagious: Why Things Catch On

In Contagious, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. Learn how a luxury steakhouse found popularity through the lowly cheesesteak, why anti-drug commercials might have actually increased…

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Lean Marketing: More leads. More profit. Less marketing. (Lean Marketing Series)

You keep being told to do more marketing — more complex, more aggressive, and more expensive marketing. Chasing the latest bright, shiny object is exhausting. Increased efforts keep leading to disappointment. The overwhelm for entrepreneurs, marketers, and business leaders is real. There’s a better way.
The lean movement has transformed manufacturing and is now revolutionizing marketing. Sm…

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The Sharkbite Method: A Killer Digital Marketing Strategy

"A shark’s bite has several layers of teeth that are always regrowing, making it an apex predator that has evolved to effectively catch its prey. Similarly, The Sharkbite Method™strategy has several layers of dynamic tactics that evolve over time to help companies catch the attention and business of their target audience."
The need for outsourced strategic marketing stems from a multitude o…

Recommended by the experts and mentors at MentorCruise

Growth Hacking: Silicon Valley's Best Kept Secret : Creative, Resourceful, High-leverage

In Growth Hacking: Silicon Valley’s Best Kept Secret, growth consultants Raymond Fong and Chad Riddersen deconstruct the phenomenon used by Silicon Valley’s fast growing tech elite, growth hacking. Raymond and Chad’s framework, the ASP™, is an easy to understand growth marketing blueprint that empowers any business to apply growth hacking. The ASP™ was developed through their work in the tech …

Recommended by the experts and mentors at MentorCruise

Additional Growth Marketing Reading

These books are not required for you to learn Growth Marketing, but they are highly recommended for you to deepen your knowledge.

Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising

Bestselling author Ryan Holiday, the acclaimed marketing guru for many successful brands, authors, and musicians, explains the new rules in a book that has become a marketing classic in Silicon Valley and around the world. This new edition is updated with cutting-edge case studies of startups, brands, and small businesses.

Recommended by the experts and mentors at MentorCruise

This list is curated by MentorCruise and can include Amazon affiliate links. Have any other suggestions? Add here.

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Ever wonder how some websites always seem to top Google searches? That's the art of SEO, and I've been mastering it for over a decade. My journey began with building my own e-commerce site from scratch. It was a crash course in what really works in the ever-shifting landscape of …

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CEO of one of Australia’s most successful new businesses and only 29 years of age, Daniel Proctor, was never going to settle for an ordinary working life. With ‘hometowns’ all over the world and entrepreneurial blood pulsating through his veins, drive and enguinuity took this young man from stocking supermarket …

$240 / month

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As a global brand director, I have led some of the most iconic brands in the world, such as Dove, Rexona (Sure/Degree), and Axe (Lynx) during my time at Unilever. I genuinely enjoy helping others grow their skillset, achieve both their professional and personal goals through mentoring and coaching. I …

$300 / month

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Hi! I am a technology (EdTech) founder with a background as an award-winning UI/UX and visual designer with experience working at Fortune 500 companies and top creative agencies. Following a decade-long corporate career, I took on an entrepreneurial path and founded Path Unbound, a UI/UX design school dedicated to training …

$220 / month


I specialise in supporting early-stage startups to devise and implement scalable SEO growth strategies while avoiding common pitfalls that can hinder growth and become costly to fix later. With over ten years experience, including five at two of Australia's most successful startups — Canva and Car Next Door (now Uber …

$180 / month

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Who am I? I have 12 years hands-on expertise in building and managing innovative fintech and AI solutions. Currently, at Mastercard I'm a Technical co-founder of a portfolio of six fintech products, driving their end-to-end lifecycle from ideation to global market launch. Currently leading six teams totalling 110 team members. …

$110 / month

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